How to Brand Your Winter Wedding: Winter is the most magical time of year to tie the knot. Recently, picturesque winter weddings have been fast catching up with summer as the most popular time to get hitched. Crisp air, bright sparkles and a merry atmosphere make a cosy December wedding one to remember. Not to mention that wedding bookings are far cheaper in the colder months. With so many ideas and themes to chose from, planning your fairy tale snow wedding can be overwhelming.
Here you are a few ideas to help you create your dream day. Branding your winter wedding is more than just creating a theme – it’s a style guide for how each element of your day will go together. You must think hard and plan carefully if you want to create a truly memorable experience for you and your guests. Create a wedding mood board to set the tone for your special event.
Here are 3 carefully curated mood boards for a divine winter wedding, as proposed by Creative director Sarah Shuttle.
A traditional approach is always a safe bet. Think cosy vibes and rich colours for the ultimate Christmas-style wedding. A postcard-picture venue with a log fire will be perfect for a winter wedding to remember. Decorate the room with red and gold baubles with hand calligraphy for place names as an elegant touch. Think deep colours. Light vermillion candles for extra magic. Paint your lips deep red and add flowers or berries into the bridal bouquet for a special touch of crimson. Dress your bridesmaids in burgundy dresses with darker tone faux fur wraps for a cosy but elegant look. Festive treats and mulled wine drinks at the reception will delight guests and heighten their already merry Christmas cheer.
If warm colours aren’t your thing, you can channel the mystery of the winter season by embracing a cool colour palette and frosted textures. Unleash your inner snow queen and don a smokey eye and nude lip for an ethereal finish. Decorate yourself with glittering jewels and enchant your guests with frosty diamonds. Treat you and your guests to a towering white on white cake and illuminate the room with candlelight and fairy lights. Add dusty miller flowers to the table and bring a snow-white touch to your dining decour. Vellum paper in the stationery will continue the frosted feel of the setting. Dress your bridesmaids in white faux wraps and a hint of sparkle to their dresses so they can shimmer like snow angels.
Be inspired by the glamour of the holiday season and bring the festive party feel to your wedding! Chose a setting with a hint of art deco vibes and tie the knot in the late afternoon, just as the night draws in for a party twist. Invite only your most suave guests and demand they arrive in Black tie. Add sleek typography to their carefully crafted invitations for an art deco feel. Dress you bridesmaids in gold sequin or beaded bridesmaid dresses and create glamorous ivory bridal bouquets with no foliage – calla lilies, orchids and roses. Wow your guests with a champagne tower and treat them to gold cutlery and gold rimmed charger plates. Finish the night with a sparkler send off and a spectacular firework display.