Morilee Launches ‘The Other White Dress’ Collection
Morilee by Madeline Gardner proudly launches ‘The Other White Dress’ Collection which is comprised of 10 clean timeless looks fit for a casual or small intimate ceremony, chic wedding reception or surrounding events. The company which is steeped in rich history and brand heritage understands that weddings and their surrounding events are evolving past the wedding chapel, into intimate backyard gatherings, memorable vineyard and beach ceremonies & beyond.
Madeline Gardner, Designer and Creative Director of Morilee thoughtfully created stunning looks that are both elegant and minimal. Gardner, who is known within the industry as the ‘Queen of Ball Gowns’ certainly loves a high-drama glamourous moment which can always be found in her Signature Madeline Gardner collection. Gardner however also fully recognizing the retrained beauty of designing dresses that have simple clean architectural lines which have been the approach with ‘The Other White Dress’. Every Intricate detail is executed with precision and passion making this collection truly special. These timeless yet contemporary styles are an ode to her real brides who were asking for just that. Gardner’s customers are her ultimate muses who inspire to create gowns just as unique as they are. This was the true catalyst of creating ‘The Other White Dress’.
“I’ve designed The Other White Dress collection with personalization at the forefront of each style. A blank canvas for my brides to make their own, and bring their wedding day vision to life. From effortlessly chic to sophisticated and ultra-glamorous, this collection provides simple, sleek looks that can be versatility styled to beautifully complement any type of wedding setting. The perfect modern- day dresses for today’s ever-evolving bride.”
Stylistically speaking, brides can look forward to a flirty, Jackie O. tea-length style dress, a jaw-dropping silky chiffon column dress with plunging low back, a wide-leg jumpsuit which perfectly cinches the waist & romantic billowy sleeves that catch flight to have gorgeous movement to them. The iconic pieces all hold a timeless style infused with endless inspiration. ‘The Other White Dress’ collection has an 8-week lead time from the time it’s ordered, but many retailers will have these gowns available for brides in need of a quicker turnaround. The collection will be available in speciality preferred retailers around the globe starting in mid-October.