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If there’s one good thing to take away from the turbulent events of this past year, it’s that love is still going strong. The long weeks of lockdown have given couples some much-needed time to bond and allow their relationship to grow. For many, it became the perfect moment to commit to each other further and propose, giving birth to a wave of unique and unforgettable proposal stories.
Analysis of the past few months shows that demand for engagement rings has increased, implying that an engagement ring is not merely a high-value purchase but a token of love. Despite these times being economically and psychologically challenging, people are putting the symbolic significance of a ring first.
We’ll probably live with COVID-19 for a while, so here’s what we’ve learned about shopping for an engagement ring during a pandemic.
Support local
The current health crisis has made people aware of their surroundings and taught them to be more sensitive to their community. The same applies to jewellers. Big names in the jewellery sector have given way to smaller, local businesses that are more approachable and open to real, earnest communication. If you’re about to embark on one of the most exciting journeys of your life, try to research the local jewellers.
You’ll be surprised by the amount of care and expertise you can get. Not only will you enjoy personalised service, but you’ll be giving back to your community.
Try virtual
While some proposers are happy with off-the-shelf collection rings, others find it limiting and choose to consult with a design expert who can help them craft the perfect engagement ring. Many couples opt for the bespoke process because it allows them to collaborate on the design, which means engaging in real-life, meaningful communication with a designer.
Thankfully, virtual consultations are already available for many jewellers. You can choose a design consultant according to your preferences, and they will be happy to guide you through the journey, all from the comfort of your home.
Think sustainable
These uncertain times are teaching us to take care of ourselves and others. Sustainable jewellery is nothing new and only adds to the growing trend of buying more minimalistic designs with ethically sourced diamonds and metals. Engagement ring trends come and go for various reasons, but a ring’s sourcing history is always among the top factors influencing the final decision.
People now have much more time to reflect on their commitment to reducing environmental harm through their purchases, which is becoming an almost unanimous mindset.
Consider bespoke
Custom-designed engagement rings are falsely associated with a higher cost, especially considering that what they give a couple is priceless.
Not only does the bespoke process let you monitor the stages of design, but it also leaves you with the precious memory of the unique experience of bringing your dreams to life. COVID has the whole world stuck at home, but the time spent with your loved one gives you time to plan what your ring will look like carefully. Remember that everything is possible with custom, so let your imagination do the talking and find a trusted jeweller to help you craft the ring.
