Blue Bridalwear was established in 1991 by designer Angela Pitcher Dowdell and the gowns feature signature clean lines and uncluttered decorative details.

Faces are framed by cute Peter Pan or elegant roll collars; shoulders are covered with gorgeous Guipure Lace or delightfully embellished organza; hemlines sit prettily just below the knee or fall to the floor and into a train. Silhouettes are full or circular skirted, princess line or long and slim flaring from the knee; all flatter the waistline. The fabrics used include crisp Silk Zibelines and softer Silk Dupions contrasted with exquisitely embellished French Lace, crunchy Guipure Lace and sheer Silk Organza.

Blue Bridalwear’s designer Angela Pitcher Dowdell says, “I am so excited about this new collection and I am delighted to be launching it at The White Gallery. We had a fantastic show last year, The White Gallery attracts quality designers and buyers and I look forward to more of the same this year.”

The latest collection from Blue Bridalwear will be showing on the catwalk in the British Talents fashion show on Monday 21st May at 2pm, Battersea Park 20-22 May 2012.

• For more information and to register please visit www.whitegallery.com

Fabrics play a key influence and her gowns are tailored using the finest materials and accentuated with carefully chosen accessories. Paying keen attention to every facet of her work, she is also greatly influenced by the various trimmings that catch her eye, from lace and beading to sequins. It is this meticulous detailing that has become the signature of the Gemy Couture collections.

Although they may seem simple from afar with a paired down silhouette, up close her designs are in fact a complex display of superior craftsmanship.
The Gemy Couture Bridal collection for 2013 features stunning fashion-forward wedding gowns that will appeal to a spectrum of tastes with their diversified cuts, shapes and exquisite details. In addition to the traditional ivory and white is a selection of beautiful pastel colours adding an extra harmonized dimension. Taffetas, tulle, lace and chiffon all combine to reveal innovative designs that respond to every bride’s dream wedding dress.

“White Gallery London is the perfect location for the presentation of our Couture Bridal collection, especially as it focuses on a select number of high caliber designers and creates the ideal atmosphere for both buyers and exhibitors” comments Gemy Maalouf.

The 2013 Gemy Couture Bridal Collection will be launched at White Gallery London, Battersea Park 20-22 May 2012.

Johanna’s fresh, innovative designs perfectly capture the “modern classic” aesthetic to which today’s brides aspire, and being both a bridal retailer and a manufacturer herself, she knows and understands the tastes and styles popular with contemporary brides. She has established herself over the past ten years as one of UK’s top Bridal designers and has a reputation for service and quality, which is second to none.

The new Mae by Johanna Hehir collection to be launched at White Gallery 2012 is a true reflection of Johanna’s signature style. For this range of dresses she has focused on her favourite slim silhouette shape, taking inspiration from Hollywood style icons of the past and vintage from as far back as 1918. Using a variety of lace, silk and soft georgette, Johanna has created a look for the individual bride who knows her own style.

“We love White Gallery. It’s everything top wedding gown designers could desire. The great venue is easy to get to for exhibitors and buyers and the lovely parkland location by the Thames River is clean, spacious and has a lovely ambience” comments Johanna.

Johanna Hehir’s new collection “Mae” will be showcased at White Gallery London, Battersea Park 20-22 May 2012.

Hazaar’s founders Isoline Hickman and Rachel Farrimond met while studying Costume for the Performing Arts at the London College of Fashion in 2004. It was here that they decided to create a bridal range that would allow versatility for brides on their wedding day while upholding the traditional elegant style of the wedding dress. This took Isoline and Rachel on a journey to create dresses that can take a bride from day to evening without the need for a second dress. Removable over or under skirts create a unique collection of convertible designs providing a change of look without the need to buy a second dress.

With a foundation of training and experience of garment design and construction, both historical and modern, and a love of classic style icons and designers including Dior and Grace Kelly, Rachel and Isoline fully immerse themselves in the design and creation process of each of their gowns carefully sourcing fabrics, trims and embellishments from suppliers in the UK. Creating unique designs with beautiful fabrics that complement each dress to create the perfect movement and structure is paramount.

Hazaar of London will be previewing the latest additions to their collection at White Gallery London, Battersea Park 20-22 May 2012, which include a range of brooches, clasps and embellishments to give buyers the option to customise and personalise the clean simple lines of the gowns with individually bespoke detailing.

For more information visit www.whitegallery.com

The latest Amanda Wakeley Sposa collection embodies the true essence of Amanda’s signature style; luxurious fabrication, contemporary silhouette and impeccable cut incorporating pieces in sumptuous double satin, fluid matt silk georgette and signature silk cady. Contemporary embellishment details include Swarovski crystal beading, graphic deco beading and detailed ribbon beading, adding drama and presence to modern yet timeless silhouettes. The collection has been shot at the fabulous private game reserve Zuka in the romantic wilds of South Africa to allow the imagination to travel for the ultimate destination wedding….

Amanda Wakeley launched her signature label in 1990 and has been designing for the last two decades. Through her designs, she has developed an international reputation and was awarded an OBE for her services to the fashion industry.

Amanda Wakeley will preview her 2013 collection at White Gallery London, Battersea Park 20-22 May 2012.

For more information on attending or exhibiting please visit www.whitegallery.com

A dazzling array of the finest accessory designers will be unveiling their new bridal collections at White Gallery London 2012 at Battersea Park, 20-22 May. Katzi, Stephanie Browne and Vivien Sheriff are amongst 50+ of the most inspirational and directional collections on show.

Inspired by classic English jewellery, Katzi’s collections incorporate a contemporary flair and originality creating a unique Katzi signature. Working closely with leading bridal wear designers each season ensures Katzi’s wedding jewellery always complements and enhances the current season’s bridal collections. Katzi will be debuting their exciting new ‘HEIRLOOM’ collection at White Gallery London 2012. Inspired by the elegance and style of Princess Margaret, this new collection was created by Katzi’s creative director Angela Scoon. Her contemporary ideas are unique and will be memorable conversation pieces . These dramatic Heirloom pieces are synonymous with Katzi’s exacting standards of craftsmanship, using sterling silver, Swarovski elements and freshwater pearls. The heirloom collection will be able to be passed down the generations, and can be redesigned – something possible with jewellery made of precious metals, like sterling silver.

Antipodean designer Stephanie Brown’s jewellery collections hark back to the glamour of showgirls of the 1920s.Couture head-turning feather hair accessories, bejewelled belts and headbands create the highlights to the collection which see a clever combination of classically simple pieces and bold, striking “must have” accessories are inspired by the classical elegance of a time gone by, but designed with a contemporary feel perfect for today’s bride. Stephanie’s spectacular collection ranges from her signature bejewelled fascinators and tiaras, to stunning necklace and earrings sets, with delicate bracelets and brooches to match, down to the most intricate details of divinely styled hair combs and slides, and the final finishing touches of the most beautiful cuff links and buckles. A truly romantic yet sophisticated collection, Stephanie’s jewellery is made of the very finest materials. An extraordinary array of Swarovski crystals and pearl beautifully combined with rare emu and peacock feathers, silk floral and all finished with a special non-tarnishing rhodium plate ensures your treasured possession will remain as special as the day it was first worn.

 Elegantly combining the traditions and heritage of classic millinery with a modern design ethos, award-winning Vivien Sheriff’s designs are forward thinking and progressive. Drawing on vintage and Boho themes the collection of veils and headpieces feature clever combinations of leather, lace and silk juxtaposed with the glittering of finest Swarovski crystals giving a truly contemporary twist for the modern bride. “The beauty of modern design is that along side our traditional sketches and mood boards, we can use new methods of design and production which allows us to be really expressive and innovative…” says Sheriff.

The full line up of accessories designers on show includes; Babe, Halo & Co, Harriet Wilde, Ivory & Co, Katzi, MH Tiaras, Peter Lang, Polly Edwards, Rachel Simpson, Stephanie Browne and Vivien Sheriff. The inspirational international bridal design fair, White Gallery London provides the ultimate exclusive venue to showcase the most directional, beautiful bridal wear and accessories from the world’s leading designers in a stunning central London location.

For more details visit The White Gallery.