Fabrics play a key influence and her gowns are tailored using the finest materials and accentuated with carefully chosen accessories. Paying keen attention to every facet of her work, she is also greatly influenced by the various trimmings that catch her eye, from lace and beading to sequins. It is this meticulous detailing that has become the signature of the Gemy Couture collections.

Although they may seem simple from afar with a paired down silhouette, up close her designs are in fact a complex display of superior craftsmanship.
The Gemy Couture Bridal collection for 2013 features stunning fashion-forward wedding gowns that will appeal to a spectrum of tastes with their diversified cuts, shapes and exquisite details. In addition to the traditional ivory and white is a selection of beautiful pastel colours adding an extra harmonized dimension. Taffetas, tulle, lace and chiffon all combine to reveal innovative designs that respond to every bride’s dream wedding dress.

“White Gallery London is the perfect location for the presentation of our Couture Bridal collection, especially as it focuses on a select number of high caliber designers and creates the ideal atmosphere for both buyers and exhibitors” comments Gemy Maalouf.

The 2013 Gemy Couture Bridal Collection will be launched at White Gallery London, Battersea Park 20-22 May 2012.

Johanna’s fresh, innovative designs perfectly capture the “modern classic” aesthetic to which today’s brides aspire, and being both a bridal retailer and a manufacturer herself, she knows and understands the tastes and styles popular with contemporary brides. She has established herself over the past ten years as one of UK’s top Bridal designers and has a reputation for service and quality, which is second to none.

The new Mae by Johanna Hehir collection to be launched at White Gallery 2012 is a true reflection of Johanna’s signature style. For this range of dresses she has focused on her favourite slim silhouette shape, taking inspiration from Hollywood style icons of the past and vintage from as far back as 1918. Using a variety of lace, silk and soft georgette, Johanna has created a look for the individual bride who knows her own style.

“We love White Gallery. It’s everything top wedding gown designers could desire. The great venue is easy to get to for exhibitors and buyers and the lovely parkland location by the Thames River is clean, spacious and has a lovely ambience” comments Johanna.

Johanna Hehir’s new collection “Mae” will be showcased at White Gallery London, Battersea Park 20-22 May 2012.