Vera Wang to weddings is like champagne to caviar—you can have and enjoy one without the other, but together they are simply divine.
A Star Is Born
The idea for the eponymously named Vera Wang brand was born out of necessity like all the best things are. While planning her wedding to long-term beau Arthur Becker in 1989, Vera identified a lack of dresses suited to the slightly older bride (she was 39). She wanted a gown that was simple, elegant and sexy, but nothing in retail or couture fully satisfied her need. Rather than settle for the wrong dress, she designed her own and hired a dressmaker to make it—this was the seed of a new era in bridal wear.
Désir à l’Anglaise – Vera Wang, Spring 2017 Bridal Collection
While it was a new venture, Vera was no novice to the world of fashion. When she graduated from college in 1971, she began working for Vogue magazine. A year later, at just 23, Wang was a senior fashion editor. She left Vogue in 1987 to become a design director for accessories at Ralph Lauren.
In 1990, a year after her wedding, Vera took her extensive experience in fashion, added it to a very healthy start-up loan from her dad, and planted her seed. Vera Wang’s first bridal boutique was opened in the upmarket Carlyle Hotel on Madison Avenue.
The New Ethos of Bridal Wear
For over 25 years, Vera has brought stylish, couture-style gowns to the market, always mindful that some brides are a little more mature and want a sophisticated wedding dress. Since 1990, the boutique has flourished into a billion dollar business, internationally renowned and loved by the world’s most fashionable elite.
Design That Pushes Boundaries
Throughout this time, Vera has experimented with a variety of styles, colours and fabrics—always pushing the boundaries of bridalwear, always attempting to bring an edginess to the traditional wedding dress. One year, Vera and her design team dipped their entire dress collection into a bathtub full of tea so as to expand her vocabulary of white. She is ever evolving while remaining true to her vision, and with those qualities, she has revolutionised the bridalwear industry—she feels she brought sexuality to weddings.
Vera is a designer who knows what women need—she’s been the bride and knows how she wanted to feel. A gown should be weightless. Arms should be cut to add grace. The dress should cleverly expose the best parts of a bride’s body while draping less than perfect parts in luxurious fabric. It should provide support while remaining comfortable. Wang says, “A woman is never sexier than when she is comfortable in her clothes.”
Celebrity Brides Love Wang
It’s almost easier to name celebrities who haven’t been seen in a Vera Wang design than those who have. If you want to keep up with the Kardashians, then you’re at home with Vera Wang. Khloe and Kim have both married in dresses designed by her hand.
If you’re looking for a more presidential stamp, at least two presidents’ daughters have married in Wang.
Not to mention a plethora of stars from stage and screen.
The Little Things
Of course, a wedding is not just about the dress. In addition to world-class wedding gowns, Vera Wang offers an abundance of special extras to make your wedding a style extravaganza.
According to Ms Wang, one of the secrets to her brand’s success is first class customer service. When a client has a consultation with one of her staff, they won’t just come away with a stunning gown and accessories; they’ll have advice on hair styling, selecting the perfect shoes, jewellery, flower arrangements, and coordinating bridesmaid’s dresses. They can even pick up wedding invitations while they’re there.
Vera Wang Interview | In the Studio | The New York Times