{"id":74654,"date":"2014-06-07T07:03:00","date_gmt":"2014-06-07T06:03:00","guid":{"rendered":"http:\/\/www.5starweddingmagazine.com\/?p=74654"},"modified":"2023-03-08T14:48:52","modified_gmt":"2023-03-08T14:48:52","slug":"hiltons-brand-of-boutique-hotels-curio","status":"publish","type":"post","link":"https:\/\/5starweddingdirectory.com\/blog\/hiltons-brand-of-boutique-hotels-curio\/","title":{"rendered":"Hilton&#8217;s Brand of Boutique Hotels, Curio"},"content":{"rendered":"<div class=\"breadcrumbs\">\n<div class=\"bb-item\" style=\"text-align: justify;\"><span style=\"font-size: 16px;\">International hotel chain Hilton Worldwide has launched a new luxury brand in response to the growing popularity and demand for <strong>boutique hotels and hyper-local experiences.<\/strong><\/span><\/div>\n<div class=\"bb-item\" style=\"text-align: justify;\"><\/div>\n<div class=\"bb-item\" style=\"text-align: justify;\"><span style=\"font-size: 16px;\"><strong><img decoding=\"async\" loading=\"lazy\" title=\"Hilton&#8217;s Brand of Boutique Hotels, Curio\" class=\"\" style=\"width: 801px; height: 443px;\" src=\"http:\/\/5starweddingdirectory.com\/blog\/wp-content\/uploads\/2014\/06\/e2439de9-690a-4365-9b8e-ed93531217d2.jpg\" alt=\"hilton boutique hotels\" \/><noscript><img decoding=\"async\" title=\"Hilton&#8217;s Brand of Boutique Hotels, Curio\" class=\"\" style=\"width: 801px; height: 443px;\" src=\"http:\/\/5starweddingdirectory.com\/blog\/wp-content\/uploads\/2014\/06\/e2439de9-690a-4365-9b8e-ed93531217d2.jpg\" alt=\"hilton boutique hotels\" \/><\/noscript><\/strong><\/span><\/div>\n<div class=\"bb-item\" style=\"text-align: justify;\"><\/div>\n<div class=\"bb-item\" style=\"text-align: justify;\"><span style=\"font-size: 16px;\"><strong>Curio \u2013 A Collection by Hilton\u00a0i<\/strong>s pitched as a brand that that will curate <strong>four to five-star distinctive hotels<\/strong> that represent the local area and offer authentic experiences unique to the destination.<\/span><\/div>\n<\/div>\n<p><span style=\"font-size: 16px;\">ADVERTISEMENT<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-size: 16px;\">The collection includes the SLS Las Vegas Hotel &amp; Casino; The Sam Houston Hotel in Houston, Texas; Hotel Alex Johnson in Rapid City, South Dakota and The Franklin Hotel in Chapel Hill, North Carolina, with another property in Portland, Oregon to be announced shortly.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-size: 16px;\"><img decoding=\"async\" loading=\"lazy\" title=\"Hilton&#8217;s Brand of Boutique Hotels, Curio\" class=\"\" style=\"width: 800px; height: 505px;\" src=\"http:\/\/5starweddingdirectory.com\/blog\/wp-content\/uploads\/2014\/06\/8c8bc1cc-43c4-446e-804e-2aae38e4386d.jpg\" alt=\"Hilton Launch Curio Hotels\" \/><noscript><img decoding=\"async\" title=\"Hilton&#8217;s Brand of Boutique Hotels, Curio\" class=\"\" style=\"width: 800px; height: 505px;\" src=\"http:\/\/5starweddingdirectory.com\/blog\/wp-content\/uploads\/2014\/06\/8c8bc1cc-43c4-446e-804e-2aae38e4386d.jpg\" alt=\"Hilton Launch Curio Hotels\" \/><\/noscript><\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-size: 16px;\">\u201cOur customers and owners have expressed strong interest in a brand from us that includes hotels that can retain their unique identity but also deliver the many benefits of our system, including our Hilton HHonors guest loyalty program,\u201d said Christopher Nassetta, president and CEO of Hilton Worldwide.<\/span><\/p>\n<p style=\"text-align: justify;\"><img decoding=\"async\" loading=\"lazy\" title=\"Hilton&#8217;s Brand of Boutique Hotels, Curio\" class=\"\" style=\"width: 800px; height: 518px;\" src=\"http:\/\/5starweddingdirectory.com\/blog\/wp-content\/uploads\/2014\/06\/5893f322-110f-4a67-a45b-98aa63b94fb2.jpg\" alt=\"Hilton Boutique Hotels Curio \" \/><noscript><img decoding=\"async\" title=\"Hilton&#8217;s Brand of Boutique Hotels, Curio\" class=\"\" style=\"width: 800px; height: 518px;\" src=\"http:\/\/5starweddingdirectory.com\/blog\/wp-content\/uploads\/2014\/06\/5893f322-110f-4a67-a45b-98aa63b94fb2.jpg\" alt=\"Hilton Boutique Hotels Curio \" \/><\/noscript><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-size: 16px;\">The strategy borrows from the playbook of rival Starwood Hotels &amp; Resorts, whose W Hotels is pitched as a trendy, boutique hotel brand.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-size: 16px;\">While not a boutique hotel in the traditional sense, Curio\u2019s SLS Las Vegas will anchor the Curio collection with big-name collaborations that include Philippe Starck and James Beard Foundation winning chef Jos\u00e9 Andr\u00e9s.<\/span><\/p>\n<p style=\"text-align: justify;\"><img decoding=\"async\" loading=\"lazy\" title=\"Hilton&#8217;s Brand of Boutique Hotels, Curio\" class=\"\" style=\"width: 800px; height: 800px;\" src=\"http:\/\/5starweddingdirectory.com\/blog\/wp-content\/uploads\/2014\/06\/71b51be8-9ec6-44f0-970d-a5f49acd5b4a.jpg\" alt=\"Hilton Curio\" \/><noscript><img decoding=\"async\" title=\"Hilton&#8217;s Brand of Boutique Hotels, Curio\" class=\"\" style=\"width: 800px; height: 800px;\" src=\"http:\/\/5starweddingdirectory.com\/blog\/wp-content\/uploads\/2014\/06\/71b51be8-9ec6-44f0-970d-a5f49acd5b4a.jpg\" alt=\"Hilton Curio\" \/><\/noscript><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-size: 16px;\"><strong>The $415 million renovation will redevelop the site of the former Sahara Hotel &amp; Resort,<\/strong> a location steeped in Las Vegas history.<\/span><\/p>\n<ul>\n<li style=\"text-align: justify;\"><span style=\"font-size: 16px;\">curiocollection.com<\/span><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>International hotel chain Hilton Worldwide has launched a new luxury brand in response to the growing popularity and demand for boutique hotels and hyper-local experiences. Curio \u2013 A Collection by Hilton\u00a0is pitched as a brand that that will curate four to five-star distinctive hotels that represent the local area and offer authentic experiences unique to the destination. ADVERTISEMENT The collection includes the SLS Las Vegas Hotel &amp; Casino; The Sam Houston Hotel in Houston, Texas; Hotel Alex Johnson in Rapid [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":118833,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[56],"tags":[],"class_list":["post-74654","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-honeymoons-destination-weddings"],"_links":{"self":[{"href":"https:\/\/5starweddingdirectory.com\/blog\/wp-json\/wp\/v2\/posts\/74654","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/5starweddingdirectory.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/5starweddingdirectory.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/5starweddingdirectory.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/5starweddingdirectory.com\/blog\/wp-json\/wp\/v2\/comments?post=74654"}],"version-history":[{"count":0,"href":"https:\/\/5starweddingdirectory.com\/blog\/wp-json\/wp\/v2\/posts\/74654\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/5starweddingdirectory.com\/blog\/wp-json\/wp\/v2\/media\/118833"}],"wp:attachment":[{"href":"https:\/\/5starweddingdirectory.com\/blog\/wp-json\/wp\/v2\/media?parent=74654"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/5starweddingdirectory.com\/blog\/wp-json\/wp\/v2\/categories?post=74654"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/5starweddingdirectory.com\/blog\/wp-json\/wp\/v2\/tags?post=74654"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}