Hotly anticipated and well-attended, the inaugural Your Flower Story Masterclass, brainchild of florist Andreea Coma, took place on across two delightful summer days. Perfectly captured by Tell Your Story Photography + Film, the photos and video, as suggested by their name, tell the story of a magnificent masterclass and entertaining soiree held at The Ritz, London.
At the helm was Assumpta Viticu of AVE Creations who was entrusted to plan the event held at The Ritz and 21 Arlington Street respectively. Over two days, students received hands on tutelage from Andreea Coma on how to create lavish floral arrangements and fresh floral cake decoration from Toyin Opebiyi of Tee’s Bakery.
In addition, they received training on the difference between a Wedding Planner and Wedding Designer from Italian planner and designer Barbara Vissani, branding, PR, marketing and best business practice from Charlotte Balbier of All the Pretty and education on the essentials of wedding planning from Bernadette Chapman from the UKAWP.
Following the theory on Day 2, students were treated to having their hair styled and makeup by Divya applied before going through the motions of setting up for an actual event. The masterclass culminated with a charming champagne and canape reception, in the room that had been masterfully arranged by Andreea and the enthusiastic students.
Heralded as the best 5-star hotel experience in Mayfair, The Ritz; synonymous with excellence, opulence and exquisite service, was a wonderful setting for the first Your Flower Story Masterclass.
The hands-on masterclass and celebratory reception took place in The Ritz’s original private dining room – The Marie Antoinette Suite. Decorated in impressive Louis XVI style and based on a salon in the Palace of Versailles, its high ceiling, luxurious detailing and beautiful chandeliers perfectly complimented the floral arrangements created by Andreea and her students.
Regality was the theme of the masterclass in honour of Queen Elizabeth’s birthday as well as celebrating each student as though they were royalty. Comprised of various shades of pink, classic whites with a hint of red, the charming floral colour palette came together to produce some striking arrangements.
Andreea and the students enhanced the already gorgeous Marie Antoinette Suite with outstanding floral arrangements made up of countless roses, peonies, hydrangeas and Phalaenopsis orchids supplied by Hoek Flowers, bathed in candlelight.
Upon entering the Marie Antoinette Suite, guests were greeted by a bespoke, gold mental ‘tree’, delicately adorned with orchids as they listened to the smooth sounds of a saxophonist from Soulplay Function Band, which set the scene for an enchanting evening.
Colossal custom-made stands were the perfect base on which to house the gargantuan florals that topped the tables. Smaller posy arrangements ran down the centre and gave way to floor-length cascading floral runners at either end of the table.
The tablescape was elegant and featured double charger plates (one for colour, the other for texture) along with complementary cutlery and stemware from Whitehouse Crockery atop crisp white linen. The embossed menus were created by Elle Dee Creations.
Toyin Opebiyi of Tee’s Bakery conceptualised and produced an imposing 8-tiered blush pink, white and gold cake which the students adorned with fresh flowers wrapped around it. Delicious slices of Toyin’s cake were saved to satisfied attendees.
Guests were a combination of respected event planners and editors plus bloggers of wedding publications and the Masterclass students. The guests were audibly impressed with what they students had created and were able to speak with one another as Champagne and delicious canapes from The Ritz chefs circulated the room.
Andreea was well received as she welcomed guests and thanked all of the sponsors and contributors in a handmade gown by Elle Boutique London, wearing diamonds by Mozafarian. Guests were further entertained by magician Stephen Simmons
The inaugural Your Flower Story Masterclass was a great success thanks to a dedicated team of exceptional suppliers who worked tirelessly to ensure that it was well planned. Special thanks to Andreea and her team as well as the participating students who created stunning florals. The reception was a wonderful evening that exceeded all expectations.