{"id":77,"count":1112,"description":"Jimmy Choo began as a couture shoemaker&rsquo;s workshop in East London and became a ready-to-wear label in 1996, when Jimmy Choo went into business with Tamara Mellon. Its pointed pumps, crystal heels and Bon Bon bags are now known the world over.","link":"https:\/\/5starweddingdirectory.com\/shop\/brand\/jimmy-choo\/","name":"Jimmy Choo","slug":"jimmy-choo","taxonomy":"product_brand","parent":0,"meta":{"fse_guide":"<h2>Choosing Jimmy Choo shoes<\/h2>\n<p>Start with the heel. The house numbers its styles by heel height in millimetres, so a Romy 60 is a low, walkable heel, a Romy 85 the everyday height and a Romy 100 the full evening heel. The <strong>Romy<\/strong> is the classic pointed pump; the <strong>Azia<\/strong> and <strong>Saeda<\/strong> bring satin, mesh and crystal for evenings; the <strong>Bing<\/strong> and other mules slip on; and the <strong>Diamond<\/strong> trainers are the everyday pair.<\/p>\n<h2>Jimmy Choo for a wedding<\/h2>\n<p>Jimmy Choo is a natural choice for a wedding, because the house makes heels in ivory satin, lace and crystal that suit a wedding dress without looking bridal for the rest of your life. For a bride, consider a heel you can stand in all day: an 85 rather than a 100, or a block heel for grass. For guests, the Bon Bon bag and a jewelled sandal are the easy evening pairing. Our <a href=\"\/product-category\/the-edits\/what-to-wear-to-a-wedding\/\">What to Wear to a Wedding<\/a> edit has the full outfits.<\/p>\n<h2>Bags<\/h2>\n<p>The <strong>Bon Bon<\/strong> is the signature: a small bag with a jewelled or crystal handle, made in satin, suede and shearling. The <strong>Cinch<\/strong> is the everyday shoulder bag, and the evening clutches carry the crystal work of the shoes.<\/p>\n<h2>What it costs<\/h2>\n<p>Across the 780 Jimmy Choo pieces in our edit, prices run from &pound;165 to &pound;5,550. Flats, trainers and small leather goods start the range; crystal-embellished shoes and evening bags sit at the top. Prices are checked daily against the store that sells each piece, and you buy from that store directly.<\/p>","fse_tagline":"","fse_faq":"[{\"q\": \"When was Jimmy Choo founded?\", \"a\": \"Jimmy Choo started as a couture shoemaker in East London and launched as a ready-to-wear label in 1996, co-founded with Tamara Mellon.\"}, {\"q\": \"What do the numbers in Jimmy Choo shoe names mean?\", \"a\": \"They are the heel height in millimetres: a Romy 60 has a 6cm heel, a Romy 85 an 8.5cm heel and a Romy 100 a 10cm heel.\"}, {\"q\": \"Which Jimmy Choo shoes are best for a wedding?\", \"a\": \"For a bride, ivory or silver satin and crystal pumps such as the Romy, Azia and Saeda, ideally at 85mm for comfort through a long day. For guests, a jewelled sandal or a colourful Romy with a Bon Bon bag.\"}, {\"q\": \"How much are Jimmy Choo shoes?\", \"a\": \"In our edit, Jimmy Choo pieces run from &pound;165 to &pound;5,550, checked daily against the store that sells each one.\"}, {\"q\": \"How much does Jimmy Choo cost here?\", \"a\": \"Jimmy Choo pieces we carry run from {from} to {to}, and half cost less than {half_under}. Each price is shown with the date it was last checked against the store.\"}]"},"_links":{"self":[{"href":"https:\/\/5starweddingdirectory.com\/shop\/wp-json\/wp\/v2\/product_brand\/77","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/5starweddingdirectory.com\/shop\/wp-json\/wp\/v2\/product_brand"}],"about":[{"href":"https:\/\/5starweddingdirectory.com\/shop\/wp-json\/wp\/v2\/taxonomies\/product_brand"}],"wp:post_type":[{"href":"https:\/\/5starweddingdirectory.com\/shop\/wp-json\/wp\/v2\/product?product_brand=77"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}