I want to make EVERY WOMAN the most BEAUTIFUL VERSION OF THEMSELVES

Everyone notices the effect a beautiful woman has to enter a room and from a young age, I wanted to understand her secret weapon. Then, when I was 13 I discovered mascara and personally experienced the power of makeup – I have been hooked ever since!

I was born in London, but grew up in a wonderfully creative environment with my parents in bohemian Ibiza, surrounded by artists, actors, writers and musicians. My father is a painter and my mother is a luxury production manager, so I knew that I would do something creative too and when I met the inspirational makeup artist Mary Greenwell, I was inspired to train at the Glauca Rossi School of Makeup in London and pursue a career as a makeup artist.

As a determined young makeup artist, I was persistent. I was constantly building my network of professional peers including photographers, models and stylists – many of whom I still work with today. The 1990s – the era of supermodels who epitomised glamorous beauty and really embraced hair and makeup artistry – were inspiring and formative for me. I believe that every woman wants to feel beautiful, powerful and sexy and that makeup is a great way to achieve this. Makeup gives you INSTANT CONFIDENCE. It’s about feeling as fabulous on the outside as you do on the inside.

Give a woman the right makeup and she can conquer the world.