This unique story began in 1760. A pair of scented leather gloves was delivered to King George III by a new London tailoring company.
Founded by James Henry Creed in the same year as the young King’s accession, the House of Creed has created fragrances for the discerning and the discriminating for over 260 years.
Queen Victoria – George III’s granddaughter – appointed Creed as an official supplier to the Royal Household.
Then, in 1854, under the patronage of Napoleon III and his Empress, Eugénie, the stylish leader of European fashion, the House of Creed moved its headquarters to Paris. Victoria had praised Creed only too well to her fellow Sovereigns.
In newly rebuilt and glittering Second Empire Paris, Creed embellished its reputation for impeccable tailoring and for the exclusivity of its rare and limited House fragrances. The tact and discretion with which a royal, aristocratic and socially prominent clientele were handled rapidly became part of the Creed legend.