Tru Diamonds™ are the luxurious, ethically produced super-gems that are so much like top quality mined diamonds even your jeweller won’t know when you’re wearing them. With Tru-Diamonds™ jewellery you can enjoy all the status, pleasure and confidence of expensive diamond jewellery at a mere fraction of the price. 

Earth Friendly and Conflict Free

Scientifically developed Tru-Diamonds™ are produced in state-of-the-art facilities so you know for sure they are “conflict-free” and are not “blood diamonds”. What’s more, they are far kinder to the environment than mining for diamonds where as much as 250 tons of earth is blasted and excavated in order to find just a one-carat diamond gem.

Celebrities Show Off With Them

Many celebrities you see wearing expensive-looking jewellery are actually wearing laboratory-made gems. Even if they do own the real thing, they prefer to wear diamond simulants when they’re in the spotlight rather than pay enormous insurance premiums and run the risk of losing their priceless jewellery in jostling crowds. Many are also sensitive to the environmental damage caused by diamond mining and recognize that their choices can set an example.

Comparable to Top Grade Mined Diamonds

When you compare Tru-Diamonds™ to mined diamonds using characteristics that professional gemmologists use to define diamonds, every Tru-Diamonds™ gem measures up to the very finest, top-grade mined diamonds. Tru-Diamonds™ are perfect ice-white in colour, flawlessly clear and cut to perfection with superlative brilliance, hardness and toughness whereas the vast majority of mined diamonds fall way below these grades. In fact, only a tiny portion of all mined diamonds can meet these grades – and those that do are hugely expensive.

Tru-Diamonds™ are sourced from the foremost simulated diamond producers in the world. Manufactured by a process that heats rare minerals to a temperature of over 5,000 degrees Fahrenheit, to create a diamond-like cubic crystalline form of zirconium dioxide )ZrO2) (CZ_ which, when synthesized, is super hard and optically flawless. It should not be confused with zirconium silicate (ZrSiO4), sometimes erroneously called "cubic zirconium".

Every piece of Tru-Diamonds™ jewellery comes to you in a beautiful presentation box, accompanied by a Certificate of Authenticity confirming the pure white colour, superlative brilliance, flawless clarity, perfect cut and excellent level of hardness and toughness. You’ll also receive a copy of our exclusive triple guarantee and a helpful guide on how to care for your jewellery.

Our stunning Tru-Diamonds™ jewellery will capture your wedding dreams as the perfect wedding accessories for your entire wedding entourage – Earrings, pendants and bracelets for the bride, bridesmaids, mother, family and friends of the bridal couple. Set in 18kt. Gold or platinum clad on a solid core of sterling silver. 

GET 10% OFF Eternally-Tru Engagement Rings and Wedding Bands

We also have our Eternally-Tru™ Engagement and Wedding Rings available to purchase. These rings are created with the same care and rigorous attention to detail you’ll find at luxury diamond jewellers and set in durable, everlasting 9-carat white or yellow gold to provide a lifetime of wear and happy memories at prices that are a fraction of an equivalent ring set with mined diamonds. Get yours now at a VIP discount of 10% on your order when quoting coupon code AFWEDDING20 at checkout or on the phone.