Critically acclaimed luxury florist and celeb favourite, Larry Walshe, launches Bloom, the UK’s first 100% plastic-free, sustainable, zero-waste online flower delivery service
Every element of Bloom has been scrutinised to support its environmental claims, from plastic-free packaging, fully home compostable waste, to soy-based ink and green delivery service, Bloom is guilt-free fabulousness
The online virtual florist will allow people to design their bespoke bouquets, pre-arranged bunches and plants selected from the finest growers freshly cut on the farm with no flower waste
Bouquets are created in Larry’s Central London studio and delivered by a clean, green 7-day delivery service
It’s no secret that the cost of beautiful blooms is often more than just the price tag. Welcome to Bloom, the UK’s first 100% plastic-free, sustainable, zero-waste online flower delivery service. Finally, some guilt-free gorgeousness that doesn’t hurt the planet.
Bloom not only lets you choose bespoke bouquets from a wide range of seasonal stems, but it also has a robust selection of pre-arranged beautiful bunches, as well as plants and stylish pots for those of us looking for a bit more of a leafy commitment. Prices are aimed at all budgets proving that sustainable choices needn’t break the bank, which is some extra good feels in these trying times.
Bloom is a very personal venture for Larry Walshe, whose aim it is to not only reinvent the way we buy our flowers; but also, to galvanise the industry to make more zero waste and eco-conscious choices.
No stone has been left unturned by the brand’s extensive research and development programme aimed at finding meaningful solutions to the flower industry’s many environmental stumbling blocks. With all flowers encased in 100% plastic-free, recyclable and/or home compostable packaging, all flowers are cut to order, ensuring no wasted stems, sourced from the most reputable growers, and supplied by a clean, green delivery service.
And that’s not all, from its recyclable and adhesive-free labels, soy-based ink, and fully home compostable flower food sachets, consumers can be assured that their purchase will have no impact on our planet – and just to be double sure, the brand works closely with the Carbon Trust and the Woodland Trust to ensure fully carbon neutrality.
Larry says: “Bloom has been a mission of mine for quite some time, to create the most sustainable and ‘hyper-personalised’ online flower delivery service in the UK, one that would give the consumer a very different and exciting online floristry experience. We have selected the eco-friendliest solutions, including from where we source our flowers to the way they are packaged and delivered. We are taking the concept of sustainable luxury bouquets and flowers to a whole new level and allowing consumers to take positive steps to adopting zero waste – we’re really proud to be leading the way!!”
THE BLOOM OFFERING:
CREATE YOUR OWN BOUQUET
The pioneering Create Your Own Bouquet service is unlike anything that has been seen before. We understand how frustrating it can be to see a beautiful gift bouquet online, place your order then find what is delivered looks nothing like the picture. Sound familiar? That is why we have created a service that puts you, the customer in full control. We offer a digital shopping experience that brings the florist shop to your screen.
We let you design the gift bouquet of your dreams, without limits. It’s hyper-personalisation at its finest. You pick the size, you pick the flowers, you pick the look, we create.
For those that want to become their own florist, Market Flowers is an easy way to select blooms in bunches, directly from the growers meaning zero flower waste. Simply scroll through the curated range of fresh online flowers, pick one or more (there is no limit) blooms and wait for them to arrive.
All flowers arrive hydrated and Bloom offer care instructions and how-to video guides on how to look after fresh flowers on their website. People will be invited to arrange in a style, send a picture to Bloom @bybloomuk and any best blooms will be showcased on their website and Instagram.
BLOOM PLANTS, POTS AND VASES
No Bloom or home is complete without a chic vase or a plant in a stylish pot. Giving everyone the chance to add a dash of individuality and style to their home, this curated collection, created by Larry and has been selected for their practical nature as well as their stylish appearance.
‘THE BEST IN BLOOM’ SUBSCRIPTION SERVICE
As well as bespoke designs, Bloom offers a ‘Best in Bloom’ subscription service which has been specially created to celebrate the beauty of the seasons’ best flower varieties. Perfect for home or office or for a gift for loved ones or friends this service sends customers a bunch of single variety flowers on a weekly, bi-weekly or monthly basis for them to arrange themselves. There is no ongoing commitment, you pay each week and can cancel any time. If you are going away or do not need your bouquet one week, you can freeze your delivery, or you’ll have the option to send them to a friend or loved one.
EARN MORE LOVE
Customers will be rewarded as they shop on Bloom. Every time they order flowers, plants, vases or pots they will earn two kinds of loyalty points that accumulate in your bloom dashboard. Green points accumulate as they shop and when they reach the top, Bloom will plant a tree on their behalf. Bloom loyalty points accrue each time an order is placed and can be used against an array of benefits that have been designed specifically to reward our most loved customers.