British women will lose over £10,000,000 worth of liquid products this summer, with beauty products topping the list, by failing to meet airport regulations. Holidaymakers still unaware of what is allowed through security controls, lose a total of 3,823,429 items every year.
New research released today by QVC, one of the world’s leading television and online retailers, reveals that since liquid security restrictions have been in place in the UK, British women have lost over 3,228,332 litres of liquid essentials.
Top confiscated items include perfumes, sun creams and deodorants with one in three (30 per cent) women naming losing beauty items to the security dustbin as one of their biggest summer annoyances.
Product exploding in suitcases or forgetting a key beauty item at home also gets British women flustered on their holidays and over two-thirds of women (68 per cent) leave unused product behind at the end of the holiday in order to save space in their case.
Nearly half of women (47 per cent) admit to not being certain of current airport restrictions and over a third (39 per cent) claim to ‘risk’ taking products through security knowing they could be thrown away.
Sue Leeson from QVC comments:
‘Strict airport security measures can prove problematic sometimes but they are in place for a valid reason. We sell many dedicated travel sets at this time of year which are perfect for shorter breaks as they take up less space and weight with many suitable for transporting in your hand luggage too. If you’re planning a longer getaway and want to take full size items with you, products with screw caps tend to leak less. Even if you’re convinced your products are air tight, I’d still recommend packing all your beauty essentials into a separate plastic bag within your main luggage to avoid any nasty surprises when you touch down.”
Holidaying costs over a third of British women (33 per cent) twice what they expect in terms of shopping, with nearly half (46 per cent) admitting to losing key products that they have to re-buy abroad or in departures.
Nearly half (45 per cent) of British women say they are unsure how to pack beauty items and three quarters (74 per cent) worry about whether they have forgotten something vital. Rather than ‘don’t forget your toothbrush’, the top items that women worried about forgetting were sun cream, deodorant and moisturiser.