Bridal Week London 2022 incorporating White Gallery is a hub for bridal fashion. It’s where trends are set.
Taking place from 20-22 March, the event includes the biggest names in bridal, alongside exciting new names looking to break into the market. Here’s all you need to know about our 2022 brands.
Best of British
Britain is home to an incredible roster of bridalwear designers. Below are just some of the British brands who will be visiting the capital this March to unveil their latest collections.
Savin London
Savin London, based in Greenwich, describe themselves as “a quintessentially British luxury bridal label”. Their collections perfectly blend timeless elegance, craftsmanship and exquisite design that reflects the desires of modern brides. Breath-taking laces, silks and hand-painted fabrics are combined in each creation, encapsulating the brand’s vision for ultimate bridal luxury.
Charlie Brear
Designed and hand-finished in London, Charlie Brear is a contemporary bridal label. Stocked in over 50 boutiques internationally, they have attracted a cult following from spirited modern brides who want their wedding dresses to be as unique as they are. Whilst producing one new main collection every year, their ever-evolving Iconics Collection is a culmination of their most loved dresses that can be customised alongside the new collection.
Ellis Bridals
Established in 1912 in London, Ellis Bridals is now exclusively available in luxury independent boutiques worldwide. The founder and original designer Ada Ellis honed her craft by creating bespoke dresses for London’s early 20th Century aristocracy. Now over 100 years old, Ellis Bridals is a century of living heritage that prides itself on continuing to inform and refine the design process.
International Talents
Bridal Week is proud to host numerous international brands that have adored the world over. This March will be no exception as the world’s biggest names head to London.
Madi Lane
One of Australia’s most renowned brands, Madi Lane is loved by brides all around the globe. Describing itself as “dancing between modern ingenuity and timeless sophistication”, this brand strives to create gowns that are both aspirational and attainable. Whatever the silhouette, each creation features delicate appliqué and embellishments, artfully placed on high-quality fabrics.
Marylise
Belgian family business Marylise has specialised in the design and production of wedding dresses for decades. Their daily goal is to create unique dresses that make each bride’s wedding day a truly once in a lifetime experience. Priding themselves on being a trendsetter, with a true focus on innovation, and fully prepared to take risks, this brand continues to surprise brands with creations never seen before.
Allure Bridals
Allure Bridals is one of the world’s most well-known bridal brands however it had much humbler beginnings. Starting out as a family-run fabric store in Tennessee, Kelly Crum expanded this store into a wholesale bridal collection in just a few years. Every Allure Bridals gown features details designed to make the bride shine, including beading, floral appliqués, dramatic backs, and perfect draping.
New Names
Bridal Week is home to the world’s leading names in bridal; however, the event also prides itself on championing new talent. Whether it’s a brand-new designer or an established brand looking to take the UK market by storm, you’ll find something new at Bridal Week.
29 Atelier
Having nearly 20 years of experience working with luxury bridal wear, 29 Atelier designer Elizabeth Ruddick understands how to create gowns for the real woman. She fuses traditional craft in modern practice, with the emphasis on being able to treasure and reuse investment pieces again and again. Every piece in the collection is considered with the client in mind; the ideology is that the outfit should not only look stunning but feel wonderful to wear too.
Rolling In Roses
Based in York, England, Rolling In Roses pieces are distinguished by their standard of workmanship and luxurious eco-friendly fabrics. Only using certified fabrics that are eco-friendly, ethically produced, organic and recycled, and offering vegan alternatives to silk, this is a brand that is serious about sustainability. Their small-scale production team means they guarantee an exceptional finish to their dresses and achieve artisan-quality workmanship with all its divine hand-finished details.
TH&TH
Founded by three fashion design graduates, TH&TH has swiftly become one of the UK’s leading bridesmaids’ brands. With 15 years of experience in the fashion industry each, this trio of best friends wants to eliminate the idea that bridalwear can only be worn on a wedding day. Their collections feature classical construction techniques and focus on traditional bridal fabrics such as tulle, chiffon and crepe in pretty pastels and luxurious jewel tones.
Bridal Week is a trade-only buying event, if you are a bridal retailer, you can register for the event at www.bridalweek.com
