The Dream Wedding Lab is a luxury wedding planning and design studio in Rome, creating elegant destination weddings across Italy and Europe. Led by Giulia Melelli, the studio offers personalised planning and refined editorial design.
The Dream Wedding Lab is a luxury destination wedding planning and design studio based in Rome, specialising in elegant, intimate and beautifully curated weddings for international couples celebrating in Italy and across Europe.
Founded by Giulia Melelli, The Dream Wedding Lab was created with a clear vision: to offer couples a highly personalised planning experience where every detail has purpose, while allowing them to fully enjoy the journey towards their wedding day.
With more than 10 years of experience in the wedding industry, Giulia combines extensive knowledge of the Italian and European wedding landscape with a refined, editorial approach to planning. From iconic Roman palazzos and historic villas to coastal venues and countryside estates, she works closely with each couple to find the right setting and create a celebration that feels sophisticated, authentic and unmistakably personal.
The Dream Wedding Lab works primarily with international couples looking for more than simply a beautiful wedding. The focus is on creating a complete destination wedding experience, from the first planning conversations through to the final farewell, with careful attention given to logistics, guest experience, styling and the details that make each celebration individual.
Every wedding begins with understanding the couple, their vision, priorities and personalities. From there, Giulia develops a tailored planning concept, curates trusted local and international wedding professionals, manages communication and logistics, coordinates timelines and guest transportation, and oversees the wedding day to ensure every element comes together seamlessly.
Wedding Design
Design is an integral part of The Dream Wedding Lab experience. A dedicated design professional within the team works alongside Giulia and the couple to develop the visual identity and styling of each celebration.
From floral design and stationery to tablescapes, lighting and personalised details, each element is carefully developed to create a cohesive and sophisticated aesthetic, balancing timeless elegance with contemporary editorial influences.
The result is a celebration that feels considered as a whole, rather than a collection of individual details.
Destination Weddings in Italy and Europe
Based in Rome, The Dream Wedding Lab plans weddings throughout Italy, including Rome, Tuscany, the Amalfi Coast, Puglia and Lake Como, as well as other distinctive destinations across the country.
The studio also creates destination weddings throughout Europe, supported by experience and trusted professional networks in Spain, Greece, Croatia and France.
This international perspective is particularly valuable for couples planning their wedding from abroad, helping them navigate venues, suppliers, logistics and the practical details of bringing guests together in another country.
A Personal Approach
With a deliberately limited number of weddings accepted each year, The Dream Wedding Lab offers a personal and attentive service throughout the planning process.
Couples can expect clear communication, carefully selected professionals and a calm, organised approach behind the scenes, giving them the freedom to be fully present and enjoy their celebration with family and friends.
For The Dream Wedding Lab, luxury is not defined solely by the venue, flowers or styling. It is about bringing together the right people, the right setting and the right atmosphere, with the confidence that every part of the experience has been carefully planned, beautifully designed and taken care of.
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Location
Giulia Melelli Via Nocchienti n 34, Ariccia, Rome, Lazio, Italy
The Dream Wedding Lab accepts a deliberately limited number of weddings each year, allowing Giulia and her team to provide every couple with a highly personal and attentive planning experience. Weddings are planned throughout Italy and selected European destinations.
Couples are encouraged to enquire well in advance, particularly for popular wedding dates and destinations such as Rome, Tuscany, the Amalfi Coast, Puglia and Lake Como. Availability will depend on the wedding date, destination and level of planning and design support required.
Pricing/Offers
Every wedding created by The Dream Wedding Lab is individually planned and designed, so fees are tailored to the requirements of each celebration. Pricing will reflect factors such as the destination, number of guests, complexity of the event and the level of planning, design and coordination required.
Following an initial consultation, Giulia and her team can prepare a personalised proposal based on the couple's plans and priorities. Couples are invited to enquire directly for current planning and design fees and to discuss their wedding in more detail.
Frequently Asked Questions
Where does The Dream Wedding Lab plan weddings?
The studio plans destination weddings throughout Italy, including Rome, Tuscany, the Amalfi Coast, Puglia and Lake Como, as well as selected European destinations including Spain, Greece, Croatia and France.
Do you specialise in international couples?
Yes. The Dream Wedding Lab primarily works with international couples planning a destination wedding in Italy or elsewhere in Europe.
Do you provide both wedding planning and design?
Yes. Planning and design are both central to the service. A dedicated design professional works alongside Giulia to develop the visual identity and styling of each celebration.
Can you help us find our wedding venue?
Yes. The team can help couples identify a setting that suits their vision, guest experience and wedding plans, from historic Italian villas and Roman palazzos to coastal venues and countryside estates.
Do you manage suppliers and logistics?
Yes. The Dream Wedding Lab coordinates trusted local and international wedding professionals, communication, timelines, logistics and guest transportation.
Will you be there on the wedding day?
Yes. Wedding day coordination forms part of the planning experience, ensuring suppliers, timings and the different elements of the celebration come together as planned.
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