British born Johanna Hehir is recognised as one of the UK’s most innovative and talented designers. Her signature style is clean, unfussy and based on classic cuts with romantic detailing utilising the best quality European silks and laces.
Johanna’s fresh, innovative designs perfectly capture the “modern classic” aesthetic to which today’s brides aspire, and being both a bridal retailer and a manufacturer herself, she knows and understands the tastes and styles popular with contemporary brides. She has established herself over the past ten years as one of UK’s top Bridal designers and has a reputation for service and quality, which is second to none.
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The new Mae by Johanna Hehir collection to be launched at White Gallery 2012 is a true reflection of Johanna’s signature style. For this range of dresses she has focused on her favourite slim silhouette shape, taking inspiration from Hollywood style icons of the past and vintage from as far back as 1918. Using a variety of lace, silk and soft georgette, Johanna has created a look for the individual bride who knows her own style.
“We love White Gallery. It’s everything top wedding gown designers could desire. The great venue is easy to get to for exhibitors and buyers and the lovely parkland location by the Thames River is clean, spacious and has a lovely ambience” comments Johanna.
Johanna Hehir’s new collection “Mae” will be showcased at White Gallery London, Battersea Park 20-22 May 2012.