Christmas with heart: The Vintage Ring Company encourages festive suitors to shop second-hand
The Vintage Ring Company is appealing to anyone planning to pop the question this Christmas – encouraging them to consider buying their engagement ring second-hand.
Based in Brighton and London, the innovative vintage jewellery retailer boasts a glittering stock of pre-loved engagement rings. The jewels, which are sourced carefully by the brand’s expert co-founders Arabel Lebrusan and Claire Roberts, start at £650 and span in age from Edwardian to modern.
“In purchasing a vintage engagement ring, you’re investing in a little piece of social history,” the brand says. “Though vintage jewellery is loveable for its exquisite craftsmanship, preserved materials and period design features, its beauty resides even deeper than surface level.
“Pre-loved jewels are veiled in intrigue, each telling a hundred stories of a life once lived. They’re a vessel for cultural tradition, bridging the gap between one epoch and the next, inviting us to create new legacies at the same time as honouring old ones. For their chronicles alone, no two vintage engagement rings are ever the same. We think that’s pretty special.”
As well as celebrating the romanticism of reclaiming old jewellery, the independent brand also places sustainability at the core of its ethos.
“It’s no secret that global warming has reached crisis point. It’s now vital that humankind ceases the continued use and abuse of the planet’s natural resources,” the jeweller penned in a recent Instagram post.
“In offering a vintage engagement ring a second lease of life, the modern-day couple is significantly minimising their impact on the environment. Recycled jewels avoid the need for further mining of materials, and thus contribute zero new carbon emissions.”
The jeweller’s appeal comes at the most prosperous time of year for online retail. “With the period between Thanksgiving and Valentine’s Day the busiest for engagement ring sales worldwide, we present ourselves as a source of calm in an overwhelming storm of competitive sales and low stock,” the brand explains.
“For many, the run-up to Christmas is a period of stretched funds, tight timeframes and hurried decisions. Those looking to pop the question over the festive period can seek relief in The Vintage Ring Company’s refreshing offering of affordability, quality and a personalised shopping experience.”
The team can be visited by appointment at their London Diamond Bourse headquarters or by private appointment in Brighton.