As seen in 5 Star Weddings Directory– Your Trusted Source for Luxury Wedding Inspiration
A new chapter in luxury beauty is being written—and it’s bold, inclusive, and unapologetically powerful. Meet Amplified Beauty, Australia’s first Aboriginal-owned luxury beauty brand, now gracing UK shores with its skincare-infused, multi-use lip essentials. Founded by visionary makeup artist Shahna Smith, this trailblazing brand blends editorial elegance with ethical innovation, setting a new gold standard for beauty lovers who demand performance, purpose, and prestige.
Beauty with a Mission
More than just cosmetics, Amplified Beauty is a movement. Its ethos is rooted in empowerment, inclusivity, and sustainability—and the products are as intentional as they are indulgent. Every formula is vegan, cruelty-free, and crafted with skincare-grade ingredients that care for your lips as much as they colour them. From red carpet glamour to bridal elegance, this brand delivers a seamless fusion of artistry and skin health.
The Signature Matte Collection
£45 | Multi-use Pigments for Lips, Cheeks & Eyes
Imagine a lipstick that does more than dress your lips. Amplified Beauty’s Signature Matte Collection is a celebration of versatility: eight velvety, highly pigmented shades designed to enhance lips, cheeks, and even eyes. The matte finish is soft-focus and weightless, gliding on with airbrushed ease while staying utterly non-drying.
Each bullet is crafted in Australia using food-grade, cosmetic-safe ingredients—so gentle, they’re even safe to ingest. Pair with the Pro Lip Wand for effortless definition, and prepare to fall in love with names like:
- Spanx – a timeless, wearable nude
- Fifth Ave – sleek, city-sophisticated
- Goal Digger – for those who leave a mark
- Private School – refined, elegant, forever polished
- The Tracey – a limited edition orange that dares to stand out
Smooth Operator Lip Balm
£30 | Buildable Tinted Hydration with Glossy Shine
Where skincare meets style. The Smooth Operator range is the lip balm redefined—tinted, buildable, ultra-glossy, and packed with ingredients like Shea Butter, Hyaluronic Acid, and Vitamin E. Think of it as your go-to for everyday beauty with lasting hydration. Standout shades include:
- Velvet Crush – a sultry burgundy sheen
- Temptation – rich, warm, and irresistible
- Sweet Escape – your daily dose of soft, pretty tint
The Lip Care Edit
Where Botanical Innovation Meets Repair Ritual
At the heart of Amplified Beauty’s ethos is care, and nowhere is that clearer than in The Lip Care Edit, a clinically backed duo featuring Red Velvet Oil™ and Native Raspberry Cellular Extract, two powerhouse ingredients sourced from Australia’s rich botanical landscape.
- Sleepover With Benefits Lip Mask (£52) – An overnight treatment delivering deep repair, hydration, and renewal. Packed with antioxidant lycopene and soothing phytosterols, it’s your secret to wedding-day perfect lips.
- Let’s Get Rough Lip Scrub (£30) – A gentle polish that transforms dry, dull lips into a flawless canvas.
A Bridal Beauty Essential
For modern brides, makeup must be multifunctional, high-performing, and infused with self-care. Amplified Beauty ticks every box. Whether you’re walking down the aisle or curating your honeymoon essentials, these products bring editorial beauty with conscience—a must-have for every luxe bridal trousseau.
The Future of Beauty Is Amplified
With celebrity fans, buzz-worthy pre-launch momentum, and a message that resonates deeply, Amplified Beauty is more than a brand—it’s a beauty revolution. And it’s just getting started in the UK.
Because in 2025, beauty isn’t just about how you look—it’s about what you stand for.
📍 Discover more bridal beauty inspiration at 5StarWeddingDirectory.com
📦 Now available to shop online. Follow @AmplifiedBeauty for the latest.