London’s leading wedding and party planner, the internationally acclaimed Bruce Russell, launches innovative new concept, The Bridal Room. The first British luxury bridal online destination, The Bridal Room is set to transform the wedding market, marrying discerning and style-savvy brides and grooms to uniquely sourced and exclusive products, destinations and experiences, unlocking the world of bridal elegance.
Designed to simplify the wedding planning process, The Bridal Room offers a carefully curated marketplace of the ultimate luxury products, services and suppliers, meticulously sourced from the ‘best of the best’ – from Great Britain and around the world. Bruce Russell’s innovative, new concept satisfies couples with an unrelenting pursuit for perfection – from the moment of proposal to choosing the right couture and covetable gifts, creating the perfect wedding day to planning the honeymoon of a lifetime.
The Bridal Room launches with ‘The Edit’ – a collection of bespoke experiences and services which include an elite honeymoon and destination wedding service – By Bruce Russell for Scott Dunn; exclusive Wedding Wellbeing packages in conjunction with Grace Belgravia, Lomax Gyms and The Juicery; and Bridal Bespoke – the definitive guide to bridal couture and gentleman’s grooming.
These services will run alongside tailored Bridal Promenades and The Groom’s Speech where couples can choose to spend one or two ‘five-star’ days in London, personally hosted by Bruce Russell. With Bruce’s expertise, couples can finesse the finer details of their wedding day, with introductions to some of Britain’s greatest craftsmen – from dressmakers, tailors and shoe designers, to florists, cake-makers, stylists and photographers. Completing the experience, couples will be wined and dined in some of London’s chicest eateries.
Tailored weekend escapes – Bridal Retreats – have also been developed, offering one-to-one access to Bruce Russell on a stunning weekend away in the historical haven of the Four Seasons Hampshire hotel. Here the theatre of the wedding day will be perfected in a number of interactive sessions that embrace the art of tablescaping, gastronomy and ‘set design’. Visitors will also be able to take full advantage of the hotel’s world-class facilities, ensuring that they return home re-energised and full of inspiration ahead of their big day.
Additional services that have been developed as part of The Bridal Room include a series of exclusive Bridal Masterclasses that have been developed to highlight some of the key elements to a standout wedding day. From champagne tasting and pairing with Laurent Perrier, bringing to light the importance of illuminating your big day with top candle chandler Rachel Vosper or mastering hand-tied bouquets at Philippa
Craddock’s exquisite flower school in East Sussex, couples will be able to access insider knowledge and expertise that will set their day apart.
Bruce Russell is at the apogee of the international wedding scene with a pedigree in high-end hospitality that includes his role as resident weddings expert at The Savoy Hotel, London where he heads up the eponymous Savoy Weddings By Bruce Russell (which also operates independently). Bruce is celebrated internationally for delivering standout, stylish occasions infused with his infectious ‘joie de vivre’.
For The Bridal Room, he has teamed up with long-time friend and global luxury brand specialist, Jo James, who has been instrumental in building the business from the beginning.
Commenting on the launch of The Bridal Room, co-founder Bruce Russell said: ‘London is a coveted destination for brides, both within the UK and internationally, and this is reflected in the marked growth we’ve seen in the British luxury bridal sector, which is set to grow a further 20% by 2016.
With this in mind, we wanted to create a central destination for brides looking to eliminate the stress from their special day. Planning a wedding can be an overwhelming experience. With a holistic programme of the finest services and suppliers, combined with my own extensive experience and expertise, The Bridal Room creates unforgettable, truly special moments, right from the moment of proposal to the honeymoon and beyond.”