Karl Lagerfeld New Collection Hits Paris – London – New York and Sydney

Karl Lagerfeld, Natalie Massenet, and crowds of fans celebrate the launch of KARL at NET-A-PORTER.COM with Window Shops around the Globe

What:              To celebrate the launch of KARL at NET-A-PORTER.COM, five pop-up Window Shops were unveiled around the globe in Paris, New York, London, Berlin and Sydney. Alongside the launch activity at the pop-up window shops, the celebrations continued in Place Saint-Germain-des-Pres, Paris where a mysterious cube that appeared on Friday January 20 was officially opened by Karl Lagerfeld at 4.30pm Paris time January 25.

At the Window Shops, visitors used the NET-A-PORTER KARL app, powered by Aurasma, to scan, shop and win pieces from the collection. In addition, visitors to the window shops and cube received exclusive KARL goodie bags and t-shirts, with the first fifty receiving a pair of iconic KARL leather gloves or a collar from the collection.

Karl Lagerfeld meets Paris Natalie Massenet in Paris
Paris Natalie Massenet and Karl Lagerfeld – NET-A-PORTER

Who:               In addition to Karl Lagerfeld and Natalie Massenet, The KARL celebrations attracted the fashion elite from around the world including Godfrey Deeny, Imran Ahmed, Alex Shulman, Annika von Taube, 5 Star Weddings among others.

When/Where: Wednesday, January 25

176 Boulevard St Germain, Paris
Place Saint-Germain-des-Prés, Paris
375 Bleecker Street, New York
Unit 3, Covent Garden Market, London
Taubenstrasse 14, Berlin
178 Campbell Pde Bondi Beach, Sydney (Thursday, January 26)

About KARL:    KARL is the new modern and accessible line from the house of Karl Lagerfeld. In a strategic partnership that sees NET-A-PORTER as the exclusive global retailer for 4 weeks from launch, this is an exciting new direction for the label and one that distills the iconic essence of its figurehead. NET-A-PORTER will be offering over 70 different pieces from the collection including draped jersey dresses, classic pants, sweatshirts, skirts, shirts, dresses, T-shirts, shoes and bags. Channeling Lagerfeld’s distinct aesthetic, the color palette is predominantly black and white with a rock ‘n’ roll edge. Prices for the collection start at £20/€19/$35 for a canvas bag.

More:               Friday, January 27, a 650-square-foot pop-up KARL shop will open in the same location in New York (375 Bleecker Street). Shoppers will be able to experience the new collection while shopping directly from NET-A-PORTER.COM on iPads in the store. Orders placed in the store before 1 PM will be delivered same day free of charge within Manhattan via NET-A-PORTER’s Premier delivery service.

 

Paris Karl Lagerfeld NET-A-PORTER
Paris Karl Lagerfeld NET-A-PORTER
KARL at NET-A-PORTER NEW YORK
KARL at NET-A-PORTER NEW YORK
Karl Lagerfeld NET-A-PORTER London
Karl Lagerfeld NET-A-PORTER London
Karl Lagerfeld NET-A-PORTE London - Lovexposed Photography
Karl Lagerfeld NET-A-PORTER London
Karl Lagerfeld NET-A-PORTE London - Lovexposed Photography
Karl Lagerfeld NET-A-PORTER London
Karl Lagerfeld NET-A-PORTE London - Male Models
Karl Lagerfeld NET-A-PORTER London
Karl Lagerfeld NET-A-PORTER London
Karl Lagerfeld NET-A-PORTE London - Lovexposed Photography
Karl Lagerfeld NET-A-PORTER London
Karl Lagerfeld NET-A-PORTER London
Karl Lagerfeld NET-A-PORTER London
Karl Lagerfeld NET-A-PORTER London
Karl Lagerfeld NET-A-PORTER London

 

Photo Credit: NET-A-PORTER celebrates the launch of KARL

Lovexposed Photography


Instagram Feed Instagram Feed Instagram Feed Instagram Feed Instagram Feed Instagram Feed

The Luxury wedding Blog

5 Star Wedding Blog, features wedding planning ideas & our new Wedding Boutique. Packed with what’s hot from the bridal runway to luxury venue reviews and much more. Subscribe to our blogs and get the latest news as it happens, and visit our amazing Luxury Wedding Directory featuring the best wedding suppliers in the industry.

More Stories
John Legend Marries Chrissy Teigen