Luxury business owner and founder and CEO of the Diversity in Luxury Awards, Elizabeth Solaru, has spent years studying the nuances of the luxury industry. Throughout her career, she has been asked two key questions: “How do I find high-end clients?” and “How can I get people to pay me what I’m worth?” These questions are what inspired her to write her groundbreaking book, The Luxpreneur: How to Start and Build a Successful Luxury Brand.
In The Luxpreneur, Elizabeth provides a comprehensive roadmap for anyone looking to break into the luxury market—whether they are aspiring entrepreneurs or established brands seeking to elevate their offerings. The book explores the fundamental pillars of luxury, including how to decode buyer psychology and the art of building a luxury brand that endures.
One of the key takeaways is that luxury is not just about high price points or exclusivity. Elizabeth explains that true luxury lies in creating an exceptional experience that deeply resonates with the client. She delves into the psychology of luxury buyers, offering insights into what drives these discerning customers. Readers will also find detailed breakdowns of various luxury buyer archetypes, equipping entrepreneurs with the tools they need to build authentic connections with their target audience.
In addition to buyer psychology, The Luxpreneur covers essential topics such as luxury branding techniques, marketing strategies, and the importance of authenticity. The book highlights the power of heritage, craftsmanship, and attention to detail in building a brand that stands out in the competitive luxury landscape.
More than just a guide, The Luxpreneur serves as a blueprint for entrepreneurs and brand leaders who want to redefine luxury with a focus on diversity, innovation, and lasting impact.
This is what they are saying about the book:
“Luxpreneur is more than just a book; it’s a fascinating business insider’s journey through the luxury business world. Having navigated the challenges of building a brand in the highly competitive wedding industry, I found this book to be a treasure trove of wisdom. Elizabeth masterfully blends honest and practical advice with her authentically rich experience, offering a roadmap that is as inspiring as it is informative. Whether you’re just starting out or looking to elevate an established brand, this book is an absolute must-have – it will guide you towards success with all of Elizabeth’s signature grace and confidence.”
~ Annabel Beeforth Founder, Podcaster & Editor, Love My Dress®
“Solaru takes budding luxury entrepreneurs on a deep discovery journey in the luxury industry. Her section describing the archetypes of luxury entrepreneurs is a rare gem, unique and insightful. If you want to launch a small or medium-sized luxury business, this is the blueprint you will reach daily to navigate a successful business adventure. A must-read.”
Milton Pedraza, Luxury Institute
“For anyone wanting to deepen their understanding of what drives and defines the luxury sector, this book is mandatory reading. It will expand your mind and shift your perceptions through Elizabeth Solaru’s incisive and thought-provoking insights.”
Octavia Goredema MBE, author of Prep, Push, Pivot
“Having built my own career as a trusted advisor to superyacht enthusiasts and Ultra High Net Worth Individuals, it is clear that Elizabeth has a masterful understanding of All-Things-Luxury. In this book, Elizabeth beautifully dances through a myriad of topics related to the world of luxury. Elizabeth has yet again provided an interesting, educational, and enjoyable resource to guide companies and individuals alike. This book is a must-read for all those interested in working within the Luxury Industry or, indeed, the seasoned professional who may wish to mentor others in future. Elizabeth is the consummate professional: where her attention to detail, interesting anecdotes, and humour have all been echoed throughout the pages of this informative book.”
Alastair Callender, Superyacht Advisor, Founder & Philanthropist Palm Beach, USA
You can buy a copy of the book at Amazon.com
For more information, please contact Elizabeth at [email protected] and follow her on LinkedIn at https://www.linkedin.com/in/elizabeth-solaru-1ba901/. She is a Top Voice for her everyday luxury insights.
