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Fashion /
Denim That Earns Its Price: Seven Labels, and the Pair to Buy From Each
Seven denim labels that justify the price, and the one pair we would buy from each, from £179 to £570.
By Taiwo AdedayoEvery piece here has been chosen by our editors. We may earn a commission on some products.
Jeans are the thing most of us wear more than anything else we own, which is the best argument for paying properly for the right pair. These are seven labels whose denim earns its price, and the one pair we would buy from each today, from £216 to £570, all in stock now.
The vintage feel 
Agolde 90’s Pinch Waist
Agolde’s 90’s Pinch Waist is made to look like a pair you found in a vintage shop, then tested properly for fit. It is organic cotton, with a high rise, straight legs and a buttoned fly, and this one is white. £216.
The everyday pair 
Frame Foxley
Frame built its name on jeans that fit first time. The Foxley is a cropped blue pair with five pockets, the length that works with a loafer, a flat or a boot. £305.
From the runway 
Chloé straight leg
These first appeared on Chloé’s Spring 2025 runway. Light blue denim, straight legs, small utility pockets along the high waist, and a gold-tone pineapple charm to match your jewellery to. £340.
The shape 
Sacai barrel leg
Sacai makes even jeans feel unexpected. Dark blue denim, a high waist and full barrel legs that curve at the knee, finished with a buckled belt and patch pockets. £438.
The white jean 
Ralph Lauren Collection Dylon
Ralph Lauren’s Dylon borrows from vintage naval tailoring: a straight leg in white denim, and a high waist defined by buttoned patch pockets. Wear it with a striped top and a navy knit. £570.
Which cut suits what
Straight is the one to start with: Agolde, Chloé, Stella McCartney and Ralph Lauren all cut theirs close to the classic. Flared, like Nili Lotan’s Celia, lengthens the leg with a heel or a platform. Barrel, Sacai’s shape, wants a neat top and a flat shoe. Cropped, like Frame’s Foxley or R13’s faded black Boyfriend at £179, is the length for loafers and ankle boots.
Watch: premium denim, tried on
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