5 Star Wedding Blog
UK Luxury Wedding and Planning Ideas

Hilton’s Brand of Boutique Hotels, Curio

42

ADVERTISEMENT

The collection includes the SLS Las Vegas Hotel & Casino; The Sam Houston Hotel in Houston, Texas; Hotel Alex Johnson in Rapid City, South Dakota and The Franklin Hotel in Chapel Hill, North Carolina, with another property in Portland, Oregon to be announced shortly.

8c8bc1cc 43c4 446e 804e 2aae38e4386d - Hilton's Brand of Boutique Hotels, Curio

“Our customers and owners have expressed strong interest in a brand from us that includes hotels that can retain their unique identity but also deliver the many benefits of our system, including our Hilton HHonors guest loyalty program,” said Christopher Nassetta, president and CEO of Hilton Worldwide.

5893f322 110f 4a67 a45b 98aa63b94fb2 - Hilton's Brand of Boutique Hotels, Curio

The strategy borrows from the playbook of rival Starwood Hotels & Resorts, whose W Hotels is pitched as a trendy, boutique hotel brand.

While not a boutique hotel in the traditional sense, Curio’s SLS Las Vegas will anchor the Curio collection with big-name collaborations that include Philippe Starck and James Beard Foundation winning chef José Andrés.

71b51be8 9ec6 44f0 970d a5f49acd5b4a - Hilton's Brand of Boutique Hotels, Curio

The $415 million renovation will redevelop the site of the former Sahara Hotel & Resort, a location steeped in Las Vegas history.

You might also like

Leave A Reply

Your email address will not be published.