The vision of Swarovski’s founder, Daniel Swarovski was to make the crystal more readily available and in 1895 his pioneering glass cutting technique helped him found his own company.
Continually striving for the best, Daniel’s innovation and expertise led to a rise in the profile of Swarovski, with their Tyrolit brand producing the very finest precision engineering products to get the best crystals.
A Sparkling Silver Screen
In 1932 Swarovski sparkled onto the silver screen, making their cinematic debut in the costumes of Marlene Dietrich in Blonde Venus. Skip forward over 20 years and Swarovski was still dazzling the film industry as Marilyn Monroe’s best friend in Gentlemen Prefer Blondes. She may have sung about diamonds, but those brilliant beauties adorning her are actually Swarovski crystals. And crystals appeared to be the only thing adorning her when she sang Happy Birthday to President Kennedy in that iconic form-fitting flesh-coloured dress which was covered with thousands of Swarovski crystals.
Swarovski reaches the catwalks
Swarovski’s Aurora Borealis crystals wowed the fashion world in 1956. The new crystals shimmered in rainbow colours, with Christian Dior the first of many to lavishly decorate his collection with them. Many years later Alexander McQueen would use Swarovski crystal mesh in his 1999 Spring Summer collection, sparking the start of the Swarovski Collective, a commitment from the brand to support emerging designers.
Having reached the pinnacle of the crystal world, Swarovski branched out into lighting, with their chandeliers becoming staples in the most opulent residences and public spaces around the world. From there they developed crystal figurines and it wasn’t until 1983 that they opened their first boutique in London from which to sell them.
The sparkling swan
Swarovski’s famous swan was only created relatively recently. In 1989 the swan became the brand’s world-renowned logo across all their lines. Embodying superiority, elegance and mystique, the Swarovski swan now features on every genuine Swarovski product.
Now with lines in gemstones, fragrance, watches and lighting as well as jewellery, Swarovski are synonymous with luxury, glamour and elegance. With fans from Madonna to Beyonce they demonstrate their versatility in design.
And of course, who doesn’t love a bit of sparkle on their wedding day? Heir to the brand Victoria Swarovski recently chose three princess gowns for her summer wedding with over 500,000 of the family Swarovski crystals embellishing the dresses.
You can never have too many sparkles and Swarovski continues to provide beautiful, innovative pieces that satisfy our craving for the most glittering of creations.
To provide the best experiences, we use technologies like cookies to store and/or access device information. Consenting to these technologies will allow us to process data such as browsing behaviour or unique IDs on this site. Not consenting or withdrawing consent, may adversely affect certain features and functions.
The technical storage or access is strictly necessary for the legitimate purpose of enabling the use of a specific service explicitly requested by the subscriber or user, or for the sole purpose of carrying out the transmission of a communication over an electronic communications network.
The technical storage or access is necessary for the legitimate purpose of storing preferences that are not requested by the subscriber or user.
The technical storage or access that is used exclusively for statistical purposes.The technical storage or access that is used exclusively for anonymous statistical purposes. Without a subpoena, voluntary compliance on the part of your Internet Service Provider, or additional records from a third party, information stored or retrieved for this purpose alone cannot usually be used to identify you.
The technical storage or access is required to create user profiles to send advertising, or to track the user on a website or across several websites for similar marketing purposes.