Timeless and elegant, Jo Malone fragrances arrived on the scene in the 1980s, when Jo started making skin creams in her kitchen.
Learning how to create original fragrances, Jo worked as a beauty therapist, doing facials from home, and giving her clients little bottles of home-made nutmeg and ginger bath oil as a thank you. Word spread, and soon she had over 2000 clients demanding appointments. One client bought 100 bottles of the bath oil to give to guests at a party. More than 80 guests called Jo to put in an order, and the brand started to gain notoriety for its charming scents.
The first shop
Jo Malone’s first shop in London introduced perfumes, candles, bath products and room scents, and in 1999, the brand sky-rocketed when Estee Lauder bought it for ‘undisclosed millions’ and opened up stores around the world.
Introducing fragrances such as Wild Bluebell, Peony and Blush Suede, Blackberry and Bay, as well as the brand’s signature fragrance, Lime Basil and Mandarin, Jo Malone entranced people with her understated, yet sophisticated style. Quintessentially British, Jo Malone has become a name synonymous with luxury British style. Inspired by modern culture, it beckons people to fill their lives with scent.
The Jo Malone box
The immaculately wrapped signature boxes with iconic black ribbons create a feeling of extravagance and inspire a spark of luxury. It’s this bespoke indulgence that has boosted popularity and made the brand world renowned.
Famous fragrance fans
Famous Jo Malone London fans include Dannii Minogue and Jennifer Lopez. And Kate Middleton famously fragranced her wedding with Orange Blossom, as well as stocking the Buckingham Palace bathrooms with Lime Basil and Mandarin soap for the occasion.
The Quiet Garden
Gardens are a major source of inspiration for Jo Malone London, which is why they are so passionate about partnering with charities that use gardens to bring beauty to urban communities. Gardens also help to restore and nurture, and Jo Malone London’s latest partnership with St Mungo’s – one of the UK’s leading homelessness charities – offers people a place to reconnect, recover and grow. Four in ten homeless people suffer from mental ill health, and The Quiet Garden in Notting Hill offers trainee gardeners the opportunity to gain new skills and experience through the cultivation and care of its beautiful grounds.
Designed by RHS Ambassador Jekka McVicar, The Quiet Garden’s circular paths and curves create a sense of peace. Flowers in restful colours – lavender, jasmine and rose – evoke wellbeing and tranquillity. And, of course, there is basil (a Jo Malone favourite) aplenty…
To support this charity project, Jo Malone London’s 2017 charity candle is the fresh and powdery Iris & Lady Moore. Geranium and iris mingle above a bed of vetiver, embodying everything that is a fresh, floral English garden. This is a beautifully elegant fragrance, and to make the proposition sweeter, with every candle sold Jo Malone London will make a donation equal to 75% of the retail price (less VAT) to their charity partners, to support individuals and families affected by mental ill health, through dedicated projects.
New beginnings and introductions
Whilst Jo herself moved on to create ‘Jo Loves’, a new brand with some gorgeous fragrances, Jo Malone London has just announced some exciting news.
Freshly launched for summer, their opulent new collection introduces Rich Extracts – showcasing three of their most loved Cologne Intense ingredients. Oud and Bergamot create a mysterious and alluring air with bergamot, amber and orange. Velvet Rose and Oud evoke a decadent sense with smoky oud, spiked with clove. And Tuberose Angelica combines the green spiciness of angelica and ylang ylang with regal and sensual tuberose for a sumptuous and intoxicating scent. This majestic new collection is available exclusively to Harrods until October 2017, when it will be available nationwide.
Jo Malone London continues to create addictive, magical fragrances that entrance the wearer. Weaving together high luxury and inspirational philanthropy, this is a brand to watch grow and grow.