Postponed by 18 months, The Bridal Beauty Festival launched its debut A/W Festival at The Dorchester Hotel London on Sunday, 24th October. The Festival was launched to offer brides-to-be a beautiful, immersive and interactive show dedicated to beauty. The show burst with some of the UK’s top beauty brands, including Charlotte Tilbury, PIXI, Charles Worthington, Sunday Riley, Penhaligon’s and ALLEVEN, showcasing new products and offering a range of makeovers, skincare consultations, live talks, demos, treatments and styling advice. Plus, the show offered heaps of wedding inspiration, including fabulous balloon installations by Balloonista, floral masterpieces by Ricky Paul and life-size faux trees by Twilight Trees.
The Bridal Beauty Company is a 360-degree platform founded by two bridal journalists, including live events, online content and curated beauty boxes. From Arabella, Co-Founder:
“Sophie and I are beauty-obsessed and always have been. As beauty and bridal journalists and having got married ourselves, we know how important beauty is for every bride. From discovering the perfect skincare regime, sourcing beautiful makeup for the big day, overhauling every aspect of your fitness and wellness journey, to sourcing for that perfect scent, the options can seem endless and intimidating. We wanted to create an immersive event to bring this to life under one roof and so The Bridal Beauty Festival was born. It’s been the most amazing journey, supported by incredible brands and we can’t wait for Spring/Summer 2022!”
Headliners Charlotte Tilbury’s Pro MUAs offered brides makeup tutorials and expert skincare tips. Headline sponsors PIXI created a stunning space with rows of gorgeous PIXI skincare, enough to make us swoon. Plus, Amanda Bell, PIXI’s Global Director of Brand Education and Artistry, hosted jam-packed live demo’s on the TBBF Live Talks Stage. Amanda says:
“The Bridal Beauty Festival was a delight to be part of as it was such a wonderfully curated collection of brands, across so many different categories that were of interest to brides. There was a buzz of excitement and it was fantastic to engage with people in *Real Life* opposed to virtually. It was beautifully executed and such a wonderful Day, where we had a plethora of visitors to Pixi from Press/Influencers & the Consumers. The setting was beautiful and each brand put a very individual spin on dressing their space. The Influencers that We (Pixi) invited were so enthused and loved visiting the event, sitting in for the Masterclasses and seeing all of the other brands. It was so well organised by 2 of the most well connected and passionate people in Bridal Beauty and the event fully reflected that. We look forward to being part of the next event!”
Haircare experts and headline sponsors Charles Worthington treated guests to live hairstyling demos giving their top tips for big-day hair perfection. Benefit Cosmetics Brow Experts were on hand for mini brow consultations. Penhaligon’s perfumers scented the space with their sumptuous candles whilst helping brides find their dream big-day scent. Alexandra Cernanova at Penhaligon’s says:
“We absolutely loved to be part of the bridal festival, being able to connect with so many engaged visitors and brides-to-be who were ready to discover their new favourite fragrance with us. Brides-to-be were invited to step over for a Penhaligon’s Fragrance Profiling, where an array of fragrances were experienced, and a range of emotive and open questions was asked. The guests were able to find their signature wedding scent; The Favourite, Elisabethan Rose and Empressa were firm favourites! The candles, that scented the ballroom, also caused quite the intrigue. Offering an alternative yet a splendid way to scent your wedding.”
Worth over £150, the goody bag was jam-packed full of full-sized products from gorgeous brands such as Pixi, Charles Worthington, ALLEVEN, and Miss So. Plus, each VIP guest got to take home 10x full-size supplements by Gold Collagen.
If you missed the show, you don’t need to wait until Spring 2022 to get your next beauty fix. The Bridal Beauty Co. offer a beautiful selection of curated beauty boxes specifically designed for brides and their beauty journey. From the Honeymoon boxes and sell-out Mystery Bags to the Ultimate Bridal Beauty Box worth over £250. Each box is priced from £35 and contains full-size products from the best brands, including Charlotte Tilbury, Laura Mercier, Molton Brown and more.
www.thebridalbeautycompany.com