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The rise of Jimmy Choo


A style legacy

Founded in 1996 by couture shoe designer Jimmy Choo, the iconic brand holds a special place in the heart of the fashion world. Their shoes are world renowned, and you know exactly what to expect when you slip a Choo on your foot – ultimate luxury.

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Jimmy Choo’s first Vogue advertisement, in 1998

Royal connections

The brand traces its roots back to the 1990s and a bespoke shoemaker in the East End of London, Jimmy Choo himself, catering to the elite and royalty, including Princess Diana.

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Princess Diana graces a red carpet in Choos

“I lost my Choo!” – Carrie Bradshaw, Sex and the City

In the year 2000, Jimmy Choo debuted on Sex and the City, firmly weaving its way into the fabric of the show, and, many, many pairs later, becoming the firm favourite of Carrie Bradshaw. This shot the brand into the mainstream, with girls craving a slice of Choo action.

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The first Choo to feature on SATC
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Carrie Bradshaw made Jimmy Choos iconic in Sex and the City

A red carpet runway

Jimmy Choo’s goal has always been to create a global luxury business, with exceptional Italian craftsmanship and ultra fashionable design. To this day, Jimmy Choo uses the red carpet as a runway, having been one of the first to bring shoes and handbags to Hollywood. And Jimmy Choos are still the footwear of choice for celebrities across the globe.

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Beyonce picks up a Grammy in 2013 wearing Mariah (Photo by Steve Granitz/WireImage)
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Sandra Bullock collects her Oscar in 2010 wearing Nova

Famous faces, famous feet

Jimmy Choo has seen a number of famous names model for their campaigns, with Nicole Kidman and Kit Harington becoming the face of Jimmy Choo. Mario Testino also famously shot their Fall 2004 campaign.

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Nicole Kidman becomes the feet of Jimmy Choo for their AW13 campaign
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Kit Harrington models for the men’s AW14 collection

Royal approval

And proving they are still a royal favourite, and in a fitting tribute to Princess Diana, the Duchess of Cambridge stepped out in a pair of nude pumps after the birth of Princess Charlotte in 2014.

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Kate steps out in Jimmy Choos at Princess Charlotte’s debut (Photo: Rex Features)

20 designs celebrate 20 years

2016 saw the launch of Jimmy Choo’s 20th anniversary Memento collection, featuring 20 shoes and bags to honour the brand’s legacy. The collection included sparkling Swarovski encrusted heels, dazzling gold embroidered clutches and an epic limited edition shoe trunk, meticulously crafted from the most luxurious embossed leather and featuring 20 individual shoe drawers, one for each Memento creation.

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The trunk of any shoe-lover’s dream…

Say I do in Choo

Jimmy Choos have become a firm bridal favourite as well. Their collection of sparkling stilettos launched in 2013 and has brides falling for them every time. You can even choose totally customised creations, perfectly made to order, or personalise your shoes with your initials or the date of your wedding.

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The beautiful Lang sandals, ready for the big day
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Customise your Choos to mark your big day

Not just shoes…

Since their inception, Jimmy Choo has added to their repertoire bags, eyewear, men’s shoes and fragrances, encompassing a complete luxury accessories brand, whilst keeping women’s shoes at the heart of Choo.

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Pre Fall 17

We’ve had a sneak peek at their Pre Fall 17 collection, and here are a few of our favourites!

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Romy 100
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Karima 100
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Helen 85

If you dream of saying ‘I do in Choo’, check out their gorgeous bridal collection here.


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