Browns Announce Partnership With Vera Wang

Browns are pleased to announce a unique partnership with Vera Wang.  Browns Bride will dedicate their stand-alone stone two floors Brook Street store exclusively to Vera Wang.  59 Brook St is located 2 minutes from Brown’s flagship and opposite Claridges, the store is 1 200 square feet.

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This beautiful space will showcase the entire Vera Wang Bridal Collection with a selection of accessories; starting price for a dress will be £3000.

Since establishing her Bridal business in 1990, Vera Wang has become a worldwide iconic symbol of elegance, luxury, and creativity. Her design vocabulary resonates with exquisite attention to detail, intricate draping and exceptional use of texture and proportion. The Vera Wang bride is easily recognisable. Vera brings sensuality, modernity, elegance and sophistication to her bridal gowns.

The launch will take place in February 2011; this store will be in addition to the Browns Bride store on Hinde Street.

Caroline Burstein, Creative Director at Browns; “I have always loved Vera Wang’s wedding dresses and felt that I have always shared Vera’s aesthetic –  I think it has just been a question of knowing when the time was right for us to represent her brand in the UK.”

Vera Wang, Designer; “I can’t think of a more period for our company to be opening a world-class flagship for our couture bridal gowns. London is one of the most cosmopolitan cities in the world, and Brown’s is one of the most iconic retailers in fashion. I am so proud and thrilled to partner with the Burstein.”

Caroline Burstein; “Brook Street was a perfect position for a bridal store. We proved this when we opened Browns Bride in 2004.

Vera Wang warrants a strong showcase in London, her range is so beautiful, but it is also varied enough that I feel it can fill a store very quickly..”