Feature: Alexandra Grecco
Alexandra Grecco—This season, we bring you a collection inspired by flowers, which often bloom amid wild and seemingly unfavourable surroundings. Their poise and unwavering presence offer the world their brilliance while uplifting spirits. The enduring nature of their captivating beauty can offer us serenity when we need it most.
Our 2021 collection, Botanica, comprises silhouettes with clean, modern lines embellished with shimmering hand-embroidered classic and abstract florals. Luxurious silk crepe in satin and matte finish perfectly complements our magnificent silk lamé, which casts an opulent glow with every turn.
“We are so thrilled to be releasing this collection. It’s been developing since before the pandemic hit, so it feels extra special to have new beautiful pieces to put out into the world. Most importantly, our team was able to make it all happen safely. I’m so grateful to everyone involved.”
Important statement surrounding inclusivity: “The past few seasons we have offered our retailers incentives when purchasing their shop samples in size 16 and up. Almost all of our retailers are small, independently owned shops, so we know financially it’s not always easy (especially after this crazy year) to bring on a range of sample sizes in the same gown, which is why we offer a discount to help make that a little easier. We recognize how important it is for our brides to be able to try on our gowns no matter their size and we’re thrilled that more of our shops are taking advantage of these incentives and bringing in a range of sizes into their shops.
All of our retailers will receive a range of swatches in different “nude” shades so that our brides can customize our gowns to match their skin tones on styles with a nude base or lining. We have always offered this customization, but we are now making it much more accessible and making sure our brides know we offer it.
