New York, London, Dubai, 23 September 2025. Sarah Jessica Parker steps into Astrea London as Global Creative Director and Founding Partner. It is a cultural moment that blends New York instinct with European polish, signalling where luxury is heading: science and craft moving together with purpose.
Astrea London is the luxury jeweller shaping the conversation around lab-grown brilliance. The house focuses on the very top of the market, D and E colour, VS2 plus, and now unveils D IF rarity that represents a fraction of a per cent worldwide. Every stone is certified with advanced light performance grading from respected laboratories, a promise of clarity and calibre that is felt at first sight.
“I have always believed in sustainability and innovation in design. Joining Astrea London feels like a natural step; together, we are embracing the future of diamonds in a way that is both responsible and beautiful,” says Sarah Jessica Parker.
Founder and CEO Nathalie Morrison adds, “Sarah Jessica epitomises timeless style, innovation, and integrity. Together, we will continue to push boundaries, creating jewellery that represents the highest craftsmanship and redefines what it means to own a diamond today.”
The creative plan is immediate. Twelve cornerstone designs arrive this year, pieces that balance precision with ease, made for a lifetime of wearing, not just a single night. Under Parker’s direction, Astrea London will present diamonds at the highest level of rarity, curated with care, produced with rigorous ethics, and finished with impeccable detail.
Astrea London is also expanding in the places that matter to modern luxury. You will find the brand in Villa La Coste in Provence, at Fairmont Windsor Park in the United Kingdom, and on Kea Island with One&Only. In October, the story continues in Dubai with the addition of three new spaces, including a flagship at Mandarin Oriental Jumeirah. Guests will be able to book The Seven Carats Afternoon Tea Experience at Astrea’s partnered laboratory in Dubai, a quiet celebration of beauty and process.
There is philanthropy at the core. A portion of yearly income supports education for underprivileged children along with other global causes, a reminder that the brightest luxury carries responsibility.
What this means for our readers
For couples planning engagements and weddings, this is a new lane for high jewellery, certified brilliance, modern stewardship, and the kind of design leadership that shapes taste. For vendors and partners, it is a signal that luxury is evolving rapidly, with transparency and technology becoming integral to the love story.
Key details at a glance
• Appointment, Sarah Jessica Parker, Global Creative Director and Founding Partner
• Focus, top one per cent grading, D and E colour, VS2 plus, debut of D IF rarity
• Certification, advanced light performance grading from IGI, GCAL, and currently GIA
• Collection, twelve cornerstone designs this year
• Openings, three Dubai boutiques in October, including a flagship at Mandarin Oriental Jumeirah
• Impact: a portion of annual income supports education for underprivileged children
Where to experience Astrea London
Villa La Coste in Provence, Fairmont Windsor Park near London, One&Only Kea Island in Greece, and from October in Dubai at Mandarin Oriental Jumeirah, along with two additional locations.
Credit note
This article includes information provided by Astrea London along with our editorial perspective.