An International Bridal Buying Event

The London Bridal Show is the first show in the international bridal buying calendar, and the meeting point for the entire bridal community. Retailers from across the globe come together for 3 days to meet with the top designers and manufacturers, view designs for the coming season and create valuable business partnerships.

At The London Bridal Show anything is possible and everything is at your fingertips, from high priced designer collections to budget ranges, occasion wear to accessories, menswear to special services.

The London Bridal Show


  • 100+ exhibitorsshowing 200+ collections, all under one roof
  • State of the art runway shows, featuring the upcoming collections from top UK and International designers
  • An industry led seminar programme, where you can meet with industry experts and receive free business advice
  • A host of show featuresincluding a Champagne Bar, VIP lounge, Business Advice Clinic and Bridal Buyer Business Lounge
  • An exclusive party at the famous Kensington Roof Garden to celebrate the RBA Awards

Runway Shows

The London Bridal Show runway will showcase stunning collections from top UK and International designers. This is a perfect opportunity for you to discover the latest trends for your brides and make the best buying decisions for the coming season.

Seminar Programme

The London Bridal Show is more than a buying and networking event – it is a chance to be inspired, to learn, and to keep up to date with industry news. The 2017 seminar programme will be packed with thought provoking sessions delivered by leading industry professionals. The London Bridal Show seminars are a fantastic opportunity for retailers, designers and manufacturers alike to learn and be inspired.

If you are looking for a little expert advice, visit the new for 2017 Business Advice Clinic, which will host a series of one-to-one ‘Ask the Expert’ sessions covering a range of topics including marketing, sales and social media.

The London Bridal Show


  • 10.00-10.45 Ask the Experts
  • Alex Butler of The National Wedding Shows, on reaching consumers via bridal fairs
  • Maria Musgrove, retailer, on dealing with suppliers
  • Michele Royle of Perfect Wedding, on how to promote yourself in the media
  • Nick Day of Justin Alexander, on giving a supplier’s perspective
  • Tony Bromilow, agent, on balancing your orders
  • 11.00-11.30 How to win new clients with social media, presented by Warren Knight
  • 14.00-14.30 Closing that sale, presented by sales expert and business coach Susan Marot
  • 16.00-16.45 The psychology of shop design and display, Katherine Earl


  • 10.00-10.30 Closing that sale, presented by sales expert and business coach Susan Marot
  • 11.00-11.30 How to win new clients with social media, presented by Warren Knight
  • 14.00-14.30 Dealing with Legal Issues presented by Steve Sidkin
  • 16.00-16.45 Ask the Experts
  • Victoria Woodley of Private Label, on making the most of the big exhibitions
  • Abi Neill, retailer, on dealing with staff
  • Harriet Hunt of Harriet Hunt Communications, on effective PR
  • Laura Daly, retailer and former RBA Chair, on the value of association membership
  • Neil Flatley of Linzi Jay, on controlling your cash flowParty Time

Party Time

The London Bridal Show has organised some special events after hours that allow our visitors to get together and network over a glass of champagne or two! On the 5 March there’ll be a party in the champagne bar with drinks, food and live entertainment. Then on the 6 March, the RBA Awards will take place at the Kensington Roof Gardens; a night of celebration, glamour and entertainment. To book your tickets for the RBA Awards, please contact [email protected]

Register now and start planning your visit to London for the first international bridal buying event of 2017.

Key information

The London Bridal Show
5-7 March 2017

Olympia London
Hammersmith Road, Kensington, London W14 8UX

Show opening times

  • Sunday 5 March: 9.30am – 6.00pm
  • Monday 6 March: 9.30am – 6.00pm
  • Tuesday 7 March: 9.30am – 3.30pm