Viviana Piccolomini has designed wedding flowers from Rome since 2009, working throughout Italy and especially across Umbria and Tuscany. The studio’s operating word is care: care for the couple, care for the work, care for the decorations. It shows in a portfolio that runs from a full nuptial mass inside a frescoed Roman basilica to a same-sex elopement photographed against the dome of St Peter’s, from the roofless ruin of a Tuscan abbey to a spring editorial shoot on a stone farmhouse table. Ten years in, no two weddings look the same.
The studio is small by design. Viviana runs it with Eva Seeber, a theatre costume designer who draws and builds the floral installations with her, and Alessandro Cirulli, the studio’s factotum, a title that in Italian covers everyone from the person who sources the flowers to the one who loads the transport van at five in the morning. It is a practical structure for a business built on weddings that move: a ceremony in a Roman basilica by midday, a Tuscan countryside reception by evening, delivered, installed and struck by the same small team rather than handed between subcontractors.
The services list itself is unusually broad for a wedding florist. Alongside flower design, decoration and centrepieces, Fiori Amore e Fantasia offers transport and setup as a service in its own right, an acknowledgment that a beautifully composed arrangement is only as good as its condition on arrival. The studio also runs lifestyle and editorial shoots, deliveries and subscriptions, and one-to-one classes, a spread that suggests a business built as much around flowers as a daily craft as around the wedding calendar alone. There is no fixed price list: every quote follows a conversation about the venue and the season rather than a figure pulled from a brochure.
Ceremony dressing is where the studio’s range is most visible. At a church wedding for Lorenzo and Emanuela, a single vanda orchid sat beside the couple’s own order of service, tucked into ivy at the pew, purple against pale stone. At a garden ceremony for Enzo and Veronica, rose and ranunculus garlands wrapped the entrance gate in peach, blush and cream, numbered posts standing in for a formal arch. Neither looks like the other, and neither looks like a template applied twice, which is closer to the point: the flowers are built to answer the architecture in front of them, not the other way round.
That range extends to the setting itself. The studio has dressed a full Catholic nuptial mass inside a frescoed Roman basilica, red carpet and gilt columns, a cathedral-length lace veil trailing behind the bride down the aisle. It has also worked at San Galgano, the roofless thirteenth-century Cistercian abbey outside Siena, open to the Tuscan sky, where a couple married inside a ruin rather than a room. The two weddings could not look more different, and Fiori Amore e Fantasia treats each as its own brief rather than reaching for a single house style to cover both.
Restraint is as much a part of the studio’s vocabulary as abundance. For Romain and Valentina, styled under the banner Sweet Style, a single hydrangea head in a small glass bowl did the entire job of a centrepiece, deliberately unfussy. For George and Sofiya, by contrast, the reception table carried a dense, jewel-toned arrangement built from plum calla lily, burgundy dahlia, blush rose and dried grasses, a considerably more theatrical register. Both are recognisably the same studio’s work, which says something about a florist willing to hold two very different ideas of beauty at once.
Rome itself supplies some of the more striking backdrops in the portfolio. For Gary and Billy’s elopement, the couple were photographed with the dome of St Peter’s Basilica catching the evening light across the Tiber, and again climbing the Spanish Steps in black and white. Dario and Roberto were married under a white floral installation arch in a private garden, two grooms in navy suits with yellow calla-lily boutonnieres. Both are real, named weddings, evidence of a florist working comfortably across the full range of couples who marry in and around Rome, not only a single template of bride and groom.
Ci definiamo artigiani del bello. (We call ourselves artisans of beauty.)
Fiori Amore e Fantasia
Tuscany and Umbria appear often enough in the portfolio that they read as a genuine second base rather than an occasional booking. At a stone-vaulted interior for Daniele and Valentina, deep in the Tuscan countryside, the sweetheart table was dressed in white lisianthus and lilac beneath low lamplight, blue delphinium in a bud vase beside the printed menu card. That reach holds up in the work itself: the same close attention to a single table appears whether the wedding is an hour from Rome or three.
Small printed details recur across the portfolio in a way that suggests genuine collaboration with each couple’s wider styling, not flowers arriving as an afterthought to someone else’s stationery. Menu cards, order-of-service sheets and table numbers appear photographed alongside the florals rather than separately, propped against a bud vase or tucked among pew-end roses. It is a minor detail, but a telling one: a studio that photographs its own work this way is one that thinks about the table as a whole composition, print and flower together, rather than treating the flowers as the only element worth lingering on.
The reception table shows the same range as the ceremony. Ashleigh and Richard’s sweetheart chairs, tied with lace ribbon against a stone wall, carried a soft blush-and-lavender garland and matching candlelit centrepieces of rose and hydrangea. Antonio and Giorgia’s tables, by contrast, were set with a single bold orange gerbera at each place setting, crisp against white linen, a considerably punchier palette for a couple who evidently wanted colour rather than pastel. Between them sits most of what a couple might ask for: quiet romance at one end, confident colour at the other, both handled with the same evident care and neither treated as the studio’s default.
Ashleigh and Richard were married at Castello della Castelluccia, a medieval castle estate on the edge of Rome, on a Saturday afternoon in June 2018, their printed order of service resting among the peony and rose. The portfolio is built from weddings like this one: named couples, named venues and real dates across ten years of bookings, rather than generic styled photography standing in for the work.
The studio’s attention runs down to the smallest accessories. At San Galgano, the bride’s shoes were photographed on the abbey’s stone floor before the ceremony, and the rings were presented inside a small glass terrarium of moss and pebbles rather than a standard box, a detail few florists would think to style. Combined with its transport and setup service, delivering and installing rather than simply supplying loose stems, it points to a business that treats a wedding day’s mechanics, not only its centrepieces, as part of the design brief.
Beyond weddings, Fiori Amore e Fantasia offers lifestyle and editorial shoots and one-to-one classes, and the portfolio bears that out: a golden-hour styled shoot pairs a loose, unstructured wildflower bouquet with a relaxed couple portrait, while a separate spring editorial table, styled with iris, daffodil and pussy willow along a moss runner at a stone Tuscan farmhouse, reads as a deliberately different register from the wedding work, softer and more conceptual, evidence of a studio happy to design for a camera as well as for a guest list.
Ten years of named, dated weddings, from a Tuscan abbey ruin to a Roman basilica to a same-sex elopement on the Spanish Steps, make the clearest case that the studio’s operating word, care, is more than a slogan. Couples who are planning from abroad can do so by email alone: describe the date, the venue and the flowers you have in mind, and the studio replies with advice and a free quote. Check your date with Fiori Amore e Fantasia for your own wedding in Rome, Tuscany or Umbria.
Questions
Where is Fiori Amore e Fantasia based, and where does the studio work?
The studio is based in Rome. It works throughout Italy, and especially across Umbria and Tuscany.
How much do the wedding flowers cost?
There is no fixed price list. Quotes are free and tailored: describe your date, venue and the flowers you have in mind, and the studio designs around your budget.
Does the studio design for elopements and same-sex weddings?
Yes. The portfolio includes a same-sex garden wedding and a Rome elopement photographed against the dome of St Peter’s Basilica and on the Spanish Steps.
Does the studio handle delivery and setup?
Yes. Transport and setup are a stated service in their own right, with the studio delivering, installing and styling on the day itself.
Does Fiori Amore e Fantasia only design weddings?
No. Alongside weddings, the studio offers event flowers, deliveries and subscriptions, lifestyle and editorial styling, and one-to-one floral design classes.
- Florist: Fiori Amore e Fantasia
- Founder: Viviana Piccolomini
- Based: Rome, working across Italy
- Instagram: @fioriamoreefantasia
