Just Smile Ltd is an event production and equipment hire company based in St Albans, Hertfordshire. David Rees founded it in 2009 after a career in radio and events that began with mobile DJing in the 1990s. It now has a team of more than 10 and has delivered over 10,000 events, from conferences and festivals to weddings and private celebrations.
For weddings the company supplies the technical side of the day: ceremony stages, white aisle runners, pleated and silk backdrops, sound for ceremonies, speeches and bands, moving head and uplighting rigs, LED and starlit dance floors, custom bars and special effects. Production runs from the ceremony through to the evening reception, and the team works alongside the couple's planner, venue and other suppliers.
“We believe that every wedding should be as unique as the love story behind it.”
David Rees, Founder and Managing Director
Much of the work is in London hotels and Hertfordshire country houses. Recent weddings include the Rosewood London, The Landmark London, Park Hyatt London River Thames, Biltmore Mayfair and Sopwell House, and the company is a recommended supplier at venues such as Ashridge House, Pendley Manor, Down Hall, Horwood House, Micklefield Hall and St Pancras Autograph. It also travels across the UK.
A large share of the weddings are Jewish, Greek, Asian and multicultural celebrations, with chuppah stages lit from within, white aisles and logo projections built around each family's traditions. Designs are scaled to the budget, from a rig of around 100 moving lights to a restrained scheme of half a dozen fixtures.
Project managers, sound and lighting technicians and a video team support each event from the warehouse in St Albans. The company also provides wedding DJs and live entertainment, and publishes a sustainability policy covering reusable packaging, local suppliers and energy-efficient equipment.