A Naples wedding studio planning destination weddings on Capri, the Amalfi Coast, the Sorrento Peninsula and Sardinia's Costa Smeralda.
Alessandra GravinaFounder and general managerMed inStyle is a wedding and events studio at Via Eurialo in Naples, working on four stretches of coast: Capri, the Amalfi Coast, Naples with the Sorrento Peninsula, and Costa Smeralda in Sardinia. Alessandra Gravina founded it in 2010. Before that she spent more than ten years in luxury hotels as sales and marketing manager and events director in Capri, Naples, Milan, Paris and on the Côte d'Azur, and she wrote both of her degree theses on Mediterranean culture. She now divides her time between the Amalfi Coast, Naples and Paris.
The team is small. Alessandra leads the planning, Paolo, co-founder and sales and marketing manager, works between Paris and Italy, and Carmen, a Neapolitan who trained at the Academy of Fine Arts and in graphic design, is the wedding designer. The studio says three or four of them are usually at a wedding, depending on its size, and that it takes no more than ten weddings a season.
“Our wedding studio was born in 2010 from the love for the Mediterranean and its lifestyle, which always inspires us to create bespoke destination wedding experiences with a multicultural approach.”
Alessandra Gravina, founder
Every project starts from a vision board built with the couple, which becomes a drawn sketch of the day before anything is booked. One element or colour palette is then repeated through the whole design, from tables and fabrics to the paper. Stationery is designed in-house, in watercolour, on Amalfi paper or in plexiglass, and decor is made with local craftspeople. Suppliers come from a network the studio has used for more than ten years, and site visits cover both ceremony and reception.
The weddings it publishes show the range. One bride married at the Church of Santa Sofia in Anacapri, walked to Capri Palace for dinner, gave guests personalised Capri sandals and danced at a silent headphone party after midnight. A New York couple held their rehearsal dinner for 80 at one long table at Da Paolino and married at the Lido del Faro beach club. Others include a three-day Indian wedding on the Amalfi Coast with mehndi and sangeet, and a Miami couple's weekend that ran from a sailing boat off Capri to a church ceremony in Positano and a symbolic rite at Villa Zagara in Sorrento.
The style leans on the place: long tables outdoors, hand-painted ceramics, citrus, bougainvillea and colour, with the sea or Vesuvius as the backdrop. The studio also looks after guests, with hotel blocks, transport, outings on the coast and a dog-sitting service, and its chefs can plan vegan and vegetarian menus.
Budget, guest numbers and the destination are agreed first, by email, WhatsApp, phone or video call.
A vision board built with the couple, turned into a drawn project so the day can be seen before it is booked.
One element or colour palette chosen to run through the design, the tables, the fabrics and a full stationery set made by the studio.
Suppliers chosen from the studio's long-standing partners, with site inspections for the ceremony and the reception. The studio recommends at least one planning trip for couples from abroad.
Villas and hotels for guests, transport, activities on the coast and, if needed, a dog-sitter.
The team, usually three or four people, runs the day and any welcome or farewell events around it.
Med inStyle
Images courtesy of Med inStyle
At the beginning, we were looking for an American wedding in Capri. Being a same-sex wedding, we knew it would lend itself to something less structured. MedInStyle made it feel effortless and breezy, allowing us to focus on receiving our guests. [...] What we thought would be an American wedding in Mediterranean - through MedInStyle vision - turned into a bunch of Americans at a Mediterranean wedding!
Via Eurialo 35, 80124 Naples, Italy
The studio states that its wedding fee starts from €8,000 plus VAT, with the final figure set by the wedding. Its own website publishes three stationery packages, from €1,290, €2,100 and €2,500.
Capri, the Amalfi Coast, Naples and the Sorrento Peninsula, and Costa Smeralda in Sardinia. The studio is based in Naples.
No more than ten a season, by its own account.
Three or four people usually work a wedding, depending on its size. The named team is Alessandra Gravina (founder and general manager), Paolo (co-founder, sales and marketing) and Carmen (wedding designer).
Ideally six to eight months before the wedding, though the studio says it also takes very late bookings. One published couple planned a wedding for about 200 guests in four months.
The studio recommends at least one planning trip for couples marrying from abroad. The rest can be handled by email, WhatsApp, phone or video call, and meetings are possible in the evenings and at weekends.
Projects are built through a network of partners the studio has worked with for more than ten years. It shares supplier details privately on request.
The studio does not list its languages. Its website and client stories are published in Italian and English, so ask at enquiry if you need another language.
Your message goes straight to Alessandra, with your date, guests and the kind of wedding you have in mind.
Fees on request
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Ask for a place, a name, a trade or the whole wedding. Every answer comes from checked records.
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