HOW ANANYA CARDS SETS THE TONE FOR KAREN TRAN’S LUXURY GALA DINNER AT THE SAVOY WITH ARTISANAL PAPERIE PRODUCTS.
The crescendo of three days of luxury floral masterclasses, hosted by world-renowned floral designer Karen Tran, will be the invitation-only gala dinner.
Taking place at The Savoy on Thursday, 18th April, the dinner will embody the ‘Opulence at The Savoy’ theme that has inspired the three-day event, masterminded by luxury wedding planner Jane Riddell from Planned to Perfection, in association with cake designer, Elizabeth’s Cake Emporium, Karen Tran’s UK support florist, WildAbout, and The Function Band.
Commissioned to create a stationery suite fitting for such a spectacle was multi-award-winning Ananya, who created hand-crafted designs that combined contemporary and heritage processes for the ultimate finish and luxurious effect – hallmarks of the Ananya brand.
Tasked with setting the tone for the occasion to come, as well as influencing on-the-day styling, save the dates and invitations play a significant role in the aesthetic success of any event. Inspiring the entire suite designed for ‘Opulence at The Savoy’ by Ananya are delicate paper roses, which display exquisite craftsmanship.
“Roses are timelessly elegant and embody the universal language of love. Using ivory paper introduces a symbolic gesture towards both opulence and virtue,” explains Vaishali Shah, owner of Ananya. At a gala dinner celebrating an elite floral designer of the wedding industry in The Savoy’s glamorous ballroom, the symbolism is impeccably matched.
“We adore the three-dimensional effect the paper rose creates, which will be a key trend for 2019 and 2020 weddings, as well as the fact that the ribbon loop enables the rose to become an everlasting keepsake after the event.” Offering the opportunity to take away and treasure a piece of paperie ensures the event and all those associated with it remain at the forefront of the recipient’s mind in future – branding with perfection.
The paper rose is echoed in the invitations and save the dates, which showcase stunning illustrations. Demonstrating exquisite attention to detail, each invitation to the gala dinner is scented with floral notes of peony, lily and jasmine, before being tied to the paper rose, garnished with a hand-written, personalised gold calligraphy tag, encased in fragranced tissue paper and placed in a gold box.
Flashes of gold, which feature throughout the suite from invitation to packaging, complement the event’s ‘Opulence at The Savoy’ theme and the colour palette at The Savoy.
In another luxurious nod to perfect craftsmanship, each invitation is the finished product of a delicate screen-printing process.
“Screen printing is one of our favourite mediums of printing at Ananya – we love it!” comments Vaishali Shah. “Many of our designs, particularly those that use metallics, are created with this technique. Ink is pressed through a mesh screen using a rubber blade to move the ink across. When the blade is reversed back, the screen touches the paper and the print transfers to paper. It’s done entirely by hand, making it luxuriously artisanal.”
On the day, Ananya will continue to impress VIP guests with opulent paper goods, including place cards, table stationery and an abundance of romantic paper roses.
Ananya’s bespoke stationery designs will therefore create anticipation for this luxury event, as well as enhancing the aesthetic experience for attendees, with the paper roses a lasting memory of the quality, craftsmanship and attention to detail that embody Ananya.