Chuppah and white aisle runner beneath a floral canopy in a hotel ceremony room, Just Smile Ltd
Wedding production · Hertfordshire, United Kingdom

Just Smile Ltd

Just Smile Ltd is an event production and equipment hire company founded in 2009 and based in St Albans, Hertfordshire.

Start planning togetherDavid ReesDavid ReesFounder and Managing Director
Their weddings

Weddings they worked on, from their own films

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David Rees and Just Smile Ltd

Just Smile Ltd is an event production and equipment hire company based in St Albans, Hertfordshire. David Rees founded it in 2009 after a career in radio and events that began with mobile DJing in the 1990s. It now has a team of more than 10 and has delivered over 10,000 events, from conferences and festivals to weddings and private celebrations.

For weddings the company supplies the technical side of the day: ceremony stages, white aisle runners, pleated and silk backdrops, sound for ceremonies, speeches and bands, moving head and uplighting rigs, LED and starlit dance floors, custom bars and special effects. Production runs from the ceremony through to the evening reception, and the team works alongside the couple's planner, venue and other suppliers.

“We believe that every wedding should be as unique as the love story behind it.”

David Rees, Founder and Managing Director

Much of the work is in London hotels and Hertfordshire country houses. Recent weddings include the Rosewood London, The Landmark London, Park Hyatt London River Thames, Biltmore Mayfair and Sopwell House, and the company is a recommended supplier at venues such as Ashridge House, Pendley Manor, Down Hall, Horwood House, Micklefield Hall and St Pancras Autograph. It also travels across the UK.

A large share of the weddings are Jewish, Greek, Asian and multicultural celebrations, with chuppah stages lit from within, white aisles and logo projections built around each family's traditions. Designs are scaled to the budget, from a rig of around 100 moving lights to a restrained scheme of half a dozen fixtures.

Project managers, sound and lighting technicians and a video team support each event from the warehouse in St Albans. The company also provides wedding DJs and live entertainment, and publishes a sustainability policy covering reusable packaging, local suppliers and energy-efficient equipment.

At a glance
Since
2009
Based in
Hertfordshire
Destinations served
Hertfordshire, London
How they work

From the first message to the day itself

  1. 01Enquiry

    Couples describe the date, venue and ideas through the online enquiry form, or book a discovery call with the team.

  2. 02Advice and design

    An event or project manager recommends equipment and a layout for the ceremony and reception, even where the couple is unsure what they need, and reviews options that suit the budget.

  3. 03Quotation

    A full quotation covers equipment, labour, transport and any other costs, and can be revised to save money or improve the result.

  4. 04Planning with the venue

    The team coordinates with the venue, planner, band and other suppliers on access, timings, power and rigging.

  5. 05Installation

    Technicians build the stages, lighting, sound and dance floor, often moving from the ceremony set-up to the reception room on the same day.

  6. 06The wedding day

    Production staff run sound and lighting through the ceremony, speeches and evening, and then pack down.

Just Smile Ltd

Gallery

25 photographs
Chuppah and white aisle runner beneath a floral canopy in a hotel ceremony room, Just Smile Ltd+25View Gallery Floral chuppah set ahead of the ceremony with clear chairs in rows, Just Smile Ltd

Images courtesy of Just Smile Ltd

Just Smile Ltd

Their weddings on film

4 films
The Londoner Wedding Production
The Rosewood Wedding Production
Sheraton Grand Park Lane Wedding Production
Wedding DJ and Entertainment
Reviews

What couples say

0 reviews
Testimonial, not ratedWedding

Review

David… wow. Thank you so so so much for everything. You made our vision & dreams come true. You were so patient and kind with us and just honestly made everything so easy. The chuppah, aisle, the room and everything in between. It was absolutely remarkable. We couldn’t have done it without you and your wonderful team and we are so grateful. You are amazing and we all love you!! Thank you.

Mr & Mrs SternFebruary 2026 · Just Smile Ltd website
More reviews
Testimonial, not ratedWedding

Review

It has been really great working with Just Smile for our wedding. We love what they created at each stage of the evening. It felt magical coming into the ballroom after the reception! They were always available for queries and remained calm and collected.

Jessica IApril 2024 · Google
Testimonial, not ratedWedding

Review

David and the team at JUST SMILE were absolutely spectacular. They turned our dream wedding into a reality with the most amazing production. We cannot thank you all enough, it was truly remarkable. Thank you for your patience & for making our vision come to life!

Lucie RFebruary 2026 · Google
Testimonial, not ratedWedding

Review

Hi David, The best word to describe our night is WOW! The whole wedding was pure magic and we are still on such a high. And a huge part of that was down to the incredible production. Honestly, we have had feedback saying how smooth everything ran, the staging, the lights, the dancefloor, chuppah, it was all beautiful. Having our logo projected behind us, was the icing on the cake! You work in the background but you seriously helped bring the room to life. Our thanks are huge and I hope our words even come close to expressing it! Thank you for making it a night we will never forget. Danielle and Max xxx

Max PlaskowJune 2026 · Google
Where they work

Based in Hertfordshire, serving Hertfordshire, London

Unit 6, Dane End Farm, St Albans, Hertfordshire AL3 6RW, United Kingdom

  • Their base
  • Venues nearby
What they do

Services and fees

Staging and ceremony

  • Chuppah and ceremony stages
  • White and Polar White aisle runners
  • Boxed carpeted stages for bands, DJs and sweetheart tables
  • Pleated and silk backdrops and draping

Lighting

  • Moving head fixtures and pin spotting
  • Wireless uplighters
  • Custom gobo and logo projections
  • Outdoor lighting

Sound and audio visual

  • Sound for ceremonies, speeches and background music
  • PA systems for bands
  • Screens, projection and live video
  • Professional DJ booths and set-ups

Dance floors, bars and effects

  • LED, starlit and white gloss dance floors
  • White and mirror custom bars
  • Confetti cannons, haze, dry ice, smoke and lasers
  • Silent disco packages

Entertainment

  • Wedding DJs
  • Live musicians and performers
  • Tribute acts and bands
Fees

Fees on request

They quote for each wedding, from your date, guest numbers and plans.

Ask for a proposal
Questions couples ask

Before you write to them

Which venues does Just Smile work in?

The company is based in Hertfordshire and works mostly in London hotels and Hertfordshire country houses, and it travels across the UK. It is a recommended supplier at venues including Ashridge House, Pendley Manor, Sopwell House, Down Hall and Micklefield Hall.

What does wedding production include?

Stages, sound, lighting, audio visual, dance floors, backdrops, aisle runners, bars and special effects for the ceremony and the evening reception, installed and operated by the team.

How much does wedding production cost?

Fees are quoted per event. A quotation covers equipment, labour, transport and other costs, and the team will suggest alternatives that save money or improve the result.

Can Just Smile work with our wedding planner or venue?

Yes. The team regularly works with planners, venues and other suppliers so that every element runs together.

Do you provide DJs and entertainment?

Yes. Wedding DJs, live musicians and performers can be booked alongside production, along with professional DJ booths, sound and lighting.

Do you handle Jewish and multicultural weddings?

Yes. The team has extensive experience with Jewish, Greek, Asian and multicultural weddings, including chuppah stages, white aisles and custom logo projections.

Do you offer dance floors and special effects?

Yes. LED, starlit and white gloss dance floors are available, along with confetti cannons, haze, smoke, dry ice and lasers.

Do I need production if the hotel already has a stage?

A venue stage rarely covers lighting design, sound for the ceremony and bands, or the styling of the room. Production adds these, and the team will advise on what the room needs.

Check your date

Is your date free with Just Smile Ltd?

Your message goes straight to David, with your date, guests and the kind of wedding you have in mind.

I would love…

Official website

Please mention 5 Star Wedding Directory when contacting Just Smile Ltd.

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