Floreventi

Floreventi is a Rome studio led by Anna Speranza, who founded it. The studio's own material credits it with winning the Italian Wedding Awards in 2018. It designs each scheme for its own room rather than from a fixed house look.

The work covers everything from a single bridal bouquet to the dressing of a whole venue. Examples include ceremony arches of dried grasses and garden roses, greenery hung above a candlelit dinner, a winter wedding in a frescoed hall at Palazzo Brancaccio, and a Jewish ceremony beneath a floral chuppah in a Roman amphitheatre of eighteenth-century ruins at Villa Mondragone.

“Every scenography starts from listening.”

Anna Speranza, Founder and Creative Director

The studio works from a laboratory and warehouse of roughly 300 square metres in Rome, stocked with vases, structures, arches and stands. Flowers are sourced from Italy, Holland and Ecuador.

For destination couples and planners, Floreventi developed ARCHIFLOR®, an immersive design service that produces high definition 3D renderings of the finished scenography in its own setting before any flowers are ordered.

Beyond Rome the studio has worked at the Belmond Hotel Caruso in Ravello and on international events, and it was the sole floral support for Karen Tran's masterclass in Rome. It also designs for corporate events, private celebrations, retail installations and editorial shoots.