Parade is a boutique wedding planning studio in Rome, founded in 2014 by Giorgia and Anna Veronica, both historians of theatre and contemporary art.
Parade was founded in Rome in 2014 by Giorgia and Anna Veronica. Both are historians of theatre and contemporary art, and before the studio opened they spent ten years designing more than 100 private and corporate events, mostly across Italy. That work gave them their network of suppliers and their logistical discipline.
The studio is named after the Ballets Russes production of 1917, which brought Diaghilev, Cocteau, Massine, Picasso and Satie together under one artistic vision. The founders chose it because they believe the most memorable events come from real collaboration between talented people.
From Rome they plan weddings for couples from around the world, ranging from elopements for two to gatherings of close friends and large multi-day events. They work in Rome, Tuscany, the Amalfi Coast and Positano, Puglia, Lake Como, Sicily and Umbria.
Design comes first. Each wedding begins with a visual and emotional intention, covering colour, light, texture, florals, tableware and how guests move through the spaces, and mood boards and design direction are settled before supplier logistics begin. Giorgia and Anna Veronica are present at every wedding they plan, and they keep a deliberately limited calendar to allow for that.
Couples who suit the studio best are international couples with a clear sense of what they love, who care about detail and want planners to turn that taste into something more than they imagined.
The founders talk through what the couple wants the wedding to feel like, their preferred location in Italy and their date, then send an initial proposal and arrange a discovery call.
Mood boards set out the colour, light, texture, florals, tableware and styling before any supplier is briefed.
Parade scouts venues, arranges site inspections, and searches for, briefs and manages suppliers, including any the couple already has in mind.
The budget is tracked and a detailed timeline is created and coordinated with all suppliers.
The planners supervise decor and setup and manage the whole day on site.
Anna Veronica and Giorgia took our hopes and thoughts and made it a reality. They are a great team who are efficient, patient, hard working, talented, tasteful and lovely people. We trusted them to execute everything for 3 different events on 3 different days and each one was not just perfect, but even better than we could have imagined!
Via Spluga 29b, Rome, Lazio, Italy
Fees on request
They quote for each wedding, from your date, guest numbers and plans.
Ask for a proposalFor full planning in peak season, which is May, June, September and October, 12 to 18 months ahead is recommended. Elopements and small weddings usually need about 6 months. Early contact helps to check date availability.
Parade offers three tiers: Full Planning and Design, Elopement and Small Weddings for up to 20 guests, and Wedding Coordinator. Each is scoped and priced according to the scale, location and complexity of the celebration.
Yes. Parade advises on the legal requirements for civil and symbolic ceremonies and coordinates the paperwork with local authorities, depending on the couple's wishes and home country.
Yes. Parade has relationships with photographers, videographers, florists, caterers and entertainers across Italy and can also bring in a couple's own suppliers, all briefed and managed by the planning team.
Yes. The Wedding Coordinator package covers supplier supervision, creative and decor supervision during setup, timeline monitoring and full management of the day, for couples who have done their own planning.
All of Italy. Frequently covered areas include Rome, Tuscany, the Amalfi Coast, Positano, Puglia, Sicily, Lake Como and Umbria.
The studio keeps a deliberately limited calendar so that both founders are involved in every celebration.
Venue hire and accommodation, catering, florals, photography and entertainment fees, travel costs for the planning team, and third-party supplier fees.
Your message goes straight to Giorgia, with your date, guests and the kind of wedding you have in mind.
Fees on request
Ceremonies · Planning and production · Guests
Romania, Greece, MexicoSince 2016
Fees on request
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Ask for a place, a name, a trade or the whole wedding. Every answer comes from checked records.
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