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Wedding fragrance · Personalisation · Favours and gifts
France, London, ParisSince 1760
Favours and gifts · France
Ladurée
Ladurée is a Parisian pâtisserie founded in 1862 and best known for the double-shell macaron.
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Julien AlvarezChef Pâtissier
Julien AlvarezChef Pâtissier
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Meet the favours and gifts
Julien Alvarez and Ladurée
Ladurée was founded in Paris in 1862 by Louis Ernest Ladurée, who opened a bakery on the rue Royale. After a fire in 1871 it became a pâtisserie, and its salon de thé, one of the first in Paris, followed. The double-shell macaron with a soft filling, imagined by Pierre Desfontaines, became the house signature and is still made the same way today.
For weddings the house offers a short, clear range. Macaron pyramids come in pink and ivory or in a chocolate version covered in gold leaf, in several sizes. Sugared almonds are sold in cornets in ivory, rose, blue and green so that they can follow a colour scheme, and boxes of macarons, Eugénie biscuits and chocolates serve as table gifts, guest favours or gifts for the couple.
Macarons and gift packaging can be personalised with a message, monogram or logo, with sleeves, ribbons, stickers and message cards added to the boxes. In Paris and London the maison also caters receptions and hires its salons, from a lounge for 40 guests on rue Bonaparte to the Champs-Élysées house, which holds up to 250.
Julien Alvarez has been Chef Pâtissier since 2021. A pastry world champion in 2011 and formerly head of sweet creation at The Peninsula Paris and Le Bristol, he created Eugénie in 2023 and leads the maison's pastry chefs in France and abroad.
Orders ship from France to France, the United Kingdom, Switzerland and the United States, and to a list of European countries, in insulated packaging. Fast courier delivery is available in Paris, London and Geneva, and some products can be collected in store.
- At a glance
- Since
- 1862
- Based in
- France
- Destinations served
- Paris, London
The magazineNo. 83 · Autumn 2026
An issue built from this record, to read page by page.
Read the issue →How they work
From the first message to the day itself
- 01Choose the pieces
Couples choose from macaron pyramids, boxes of macarons or Eugénie, sugared almonds and chocolates, each shown with its price online.
- 02Personalise
Macarons and boxes can carry a message, monogram or logo, with ribbons, sleeves, stickers and message cards. The sales team quotes personalised orders.
- 03Plan the reception
For catering and venue hire in Paris or London, couples request a quote and the events team advises on the format, from drinks receptions to dinners.
- 04Order and delivery
Orders are placed online or through the sales team and shipped in insulated packaging, or collected in store for selected products.
- 05Serve
Macarons are kept refrigerated and taken out about 30 minutes before serving to reach their ideal texture.
Reviews
What couples say
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Where they work
Based in France, serving Paris, London
84 Avenue d'Iéna, Paris, 75116, France
- Their base
- Venues nearby
What they do
Services and fees
Wedding centrepieces
- Pyramids of macarons in pink and ivory
- Gold-leaf chocolate macaron pyramids
- Pyramids of 20, 40 and 90 pieces (UK sizes)
Favours and guest gifts
- Sugared almonds in ivory, rose, blue and green
- Boxes of macarons and Eugénie
- Chocolate squares and langues de chat
- Gift hampers
Personalisation
- Macarons with a message, monogram or logo
- Custom sleeves, ribbons, stickers and message cards
- Exclusive macaron flavours created for an event
Receptions and catering
- Catering for cocktails, lunches and dinners
- Private hire of salons in Paris and Covent Garden, London
Fees
- Pyramid of macarons, 20 piecesUK price, 40 pieces £150, 90 pieces £350
- From £110
- Pyramid of macarons, gold vanilla, 20 piecesUK price, 40 pieces £280, 90 pieces £550
- From £200
- Pyramid of macaronsFrance price
- From €84
- Sugared almonds, cornetPer cornet, France price
- €9.80
- Personalised macarons and packagingQuoted per order
- On request
Questions couples ask
Before you write to them
Does Ladurée make wedding cakes?
The current range for weddings is built around macaron pyramids, boxes of macarons and Eugénie, sugared almonds and chocolates rather than traditional tiered cakes.
How much does a macaron pyramid cost?
In the UK a pyramid of macarons costs from £110 for 20 pieces, £150 for 40 pieces and £350 for 90 pieces. The gold vanilla version costs £200, £280 and £550. In France pyramids start from €84.
Can macarons be personalised for a wedding?
Yes. Macarons can carry a message or monogram, and boxes can be finished with ribbons, sleeves, stickers and message cards. Personalised orders are quoted by the sales team.
What colours do the sugared almonds come in?
Ivory, rose, blue and green. A cornet costs €9.80 in France.
Where does Ladurée deliver?
From France it ships to metropolitan France except Corsica, the United Kingdom (Great Britain), Switzerland, the mainland United States, and a list of European countries including Belgium, the Netherlands, Spain, Portugal, Italy and Austria. Courier delivery is available in Paris, London and Geneva.
Can Ladurée cater a wedding reception?
Ladurée caters breakfasts, cocktails, lunches and dinners and hires its salons in Paris, where the Champs-Élysées house holds up to 250 guests, and in Covent Garden, London, where the first floor takes up to 60 standing guests.
How should macarons be stored?
Keep them refrigerated and take them out about 30 minutes before serving. Shipped orders should be refrigerated on arrival.
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