Fees on request
Design and production · Art and teaching · Where the studio works
United States, New York, LondonSince 1980
Film by The Icebox - Ice Specialists, YouTube
Styling and décor · United Kingdom
The Ice Box
The Ice Box is a London ice specialist based at New Covent Garden Market, making bespoke ice sculptures, ice bars, drinks displays and flowers frozen in ice, alongside event ice for bars and caterers.
Start planning togetherGreg PittardManaging Director
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Greg Pittard and The Ice Box
The Ice Box has made ice sculptures in London since 1993. It was started by Philip Hughes, known in the trade as the King of Ice, and today it is led by managing director Greg Pittard, who joined as an ice bagger in 2003, with Richard Elmer as chief executive. The team works from New Covent Garden Market and supplies ice to bars, caterers and event producers as well as making bespoke sculptures.
For weddings the work centres on the reception. The studio carves entwined hearts, swans that frame a seating plan, three tier ice cakes with flowers frozen inside, and champagne displays that hold bottles on ice. Ice bars run from 2m to 20m and can be engraved with a couple's monogram, and ice cubes can be stamped with initials or a design chosen for the day.
Flowers are a particular strength. The team freezes roses, orchids, hydrangeas and lilies into clear blocks, cubes and vases, and works alongside florists, with fresh stems sourced from the flower market next door. Table centres range from a single rose in an ice cube to long troughs of spring flowers laid along a banquet table.
The Ice Box also builds large-scale installations for corporate and brand clients, and it is open about that range. Its portfolio takes in a 4m round ice bar for a private wedding, a 4m square bar for an Indian wedding party in Delhi and a week-long installation for a wedding in Calgary, alongside work in Germany, France, Dubai and Davos.
Designs are drawn up by the sales team to the couple's or planner's brief, carved by the production sculptors, and delivered and installed by the operations crew on the day.
- At a glance
- Since
- 1993
- Based in
- United Kingdom
- Destinations served
- London, Dubai
The magazineNo. 91 · Autumn 2026
The Ice Box in our magazine: the setting, the day and the details, page by page. Read it online, or download it on a computer.
Read the issue →
The EditThe Ice Box, LondonA London ice studio that carves wedding bars, swans and ice cakes, and freezes flowers into clear blocks.Read the story → How they work
From the first message to the day itself
- 01Enquiry
Couples and planners send the event date, town, number of guests, budget and a short description of the event through the website form, or call the office.
- 02Designed to your requirements
The creative sales team works from the couple's requirements to design sculptures, bars or table centres, whether the couple has a firm idea or wants inspiration.
- 03Choosing the details
Engraving, monograms, frozen flowers, lighting and the size of each piece are agreed, and flowers are matched with the couple's florist.
- 04Carving and production
The production sculptors carve and engrave the ice by hand, working from clear blocks made for sculpture.
- 05Delivery and set up
The operations crew delivers the ice and sets it up at the venue, in the UK and abroad, so it is ready for the reception.
The Ice Box
Gallery
33 photographs
Images courtesy of The Ice Box
The Ice Box
Their weddings on film
Reviews
What couples say
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Where they work
Based in United Kingdom, serving London, Dubai
Units 126-128A, New Covent Garden Market, London, SW8 5EN, England, United Kingdom
- Their base
- Venues nearby
What they do
Services and fees
Wedding ice sculptures
- Entwined hearts and engraved monogram sculptures
- Swans and seating plans in ice
- Three tier ice wedding cakes with frozen flowers
- Hand-carved animals and pet sculptures
- Live ice carving displays
Ice bars and drinks
- Ice bars from 2m to 20m
- Engraved monogram bar fronts
- Champagne troughs and bottle displays
- Ice bowls and drink stations
- Party ice luges
Flowers in ice and table centres
- Flowers frozen in blocks, cubes and vases
- Ice vases and urns for floral arrangements
- Single rose and bouquet table centres
- Candle cubes and heart table centres
Event ice
- Cubed, crushed and cocktail ice
- Stamped and bespoke ice cubes
- Ice blocks, shards and dry ice
- Ice delivery across London
Fees
- Bespoke ice sculptures, ice bars, table centres and flowers in iceQuoted to each brief
- On request
- Party ice luges and sculptures under £350Sold through a separate online shop
- Under £350
Questions couples ask
Before you write to them
What does an ice sculpture cost for a wedding?
Bespoke ice sculptures, ice bars and table centres are quoted to each brief. Party ice luges and sculptures under £350 are sold through a separate online shop.
Where is The Ice Box based and where does it work?
The studio is at New Covent Garden Market in London. It delivers across London and the UK and into Europe, and has installed ice for weddings in Delhi and Canada, as well as work in Germany, France and Davos.
Can flowers be frozen into the ice?
Yes. The team freezes roses, orchids, lilies and hydrangeas, and fresh or silk flowers, into blocks, cubes and carved vases, and works with the couple's florist.
How big can an ice bar be?
Ice bars run from 2m to 20m and beyond. A wedding bar can carry an engraved monogram on the front.
Can the ice be personalised?
Sculptures, bar fronts and table centres can be engraved with names, initials or a design, and ice cubes can be stamped with a monogram made for the day.
What ice shapes suit a wedding reception?
Popular choices include entwined hearts, swans, a champagne bottle holder, an ice cake with frozen flowers, a sculpture of a pet with a luge and a monogram bar.
Does The Ice Box supply ice for drinks as well as sculptures?
Yes. It supplies cubed, crushed and cocktail ice, ice blocks and dry ice, and an online calculator estimates the amount needed for a given number of guests.
Check your date
Is your date free with The Ice Box?
Your message goes straight to Greg, with your date, guests and the kind of wedding you have in mind.
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