The technical side of the day
Just Smile is an event production and equipment hire company based in St Albans, Hertfordshire. David Rees founded it in 2009 after a career in radio and events that began with mobile DJing in the 1990s. It now has a team of more than ten and has delivered over 10,000 events, from conferences and festivals to weddings and private celebrations.
Ceremony stages and aisles
For weddings the company supplies ceremony stages, white aisle runners, pleated and silk backdrops, and sound for ceremonies, speeches and bands. A large share of the weddings are Jewish, Greek, Asian and multicultural celebrations, with chuppah stages lit from within and logo projections built around each family’s traditions.
Light and the dance floor
The evening is built from moving-head and uplighting rigs, LED and starlit dance floors, custom bars and special effects. Designs are scaled to the budget, from a rig of around a hundred moving lights to a restrained scheme of half a dozen fixtures.
Hotels and country houses
Much of the work is in London hotels and Hertfordshire country houses. Recent weddings include the Rosewood London, The Landmark London, Park Hyatt London River Thames, Biltmore Mayfair and Sopwell House, and the company travels across the UK. Project managers, sound and lighting technicians and a video team support each event, and it also provides wedding DJs and live entertainment. Fees are quoted for each event.
