A wedding planning and design studio at Poveromo in Massa, on the Tuscan coast, founded by Glenda Marradi in 2005.
Glenda MarradiFounder, wedding planner and designerIl Giorno Perfetto is the studio of Glenda Marradi, a wedding planner and designer working from Poveromo in Massa, on the stretch of Tuscan coast between Versilia and the Ligurian border. She founded it in 2005 and now has more than twenty years of weddings behind her. Before that she trained as a window dresser and set designer, working on fashion shows and art exhibitions, then worked as a location and banqueting manager, which is where she learned how venues and kitchens run.
She takes whole projects rather than single services: budget planning, venue search, timeline, supplier selection and coordination, the design of the event and direction on the day, with advice on the bridal and groom look as well. The studio has its own graphics section, led by Valentina, which produces the invitations, save the dates, seating plan, menus and place cards, and its own décor workshop, where the team designs, tests and builds the installations and works the flowers by hand. Mood boards and renderings show couples the finished scheme before the day. She does not use outside decorators or florists, and she will not repeat a scheme she has already built.
“My couples do not need to manage Italy. I do it for them.”
Glenda Marradi, founder
Her home ground is Tuscany: beach weddings in Versilia and Forte dei Marmi, villas and castles in the countryside, and the historic palazzi of Florence, which she has made a speciality of reopening for wedding receptions. She splits her working week between Massa and central Florence. Liguria is a second territory, from Palmaria and Porto Venere to Monterosso, Portofino, Camogli, Zoagli and Chiavari, and inland through the Lunigiana. Beyond those she plans weddings in Puglia, Sicily, Naples and the Amalfi Coast, Procida, Sardinia, Elba, Lake Como and Lake Garda.
She works with a team she calls Le Bimbe di Glenda, planners she has trained herself through a course that combines classroom teaching with work on real events. Within the team, some members look after Italian couples and others after international ones. She also plans micro weddings of roughly ten to thirty guests, and, with a travel designer partner, weddings abroad for Italian couples, including travel, accommodation, transfers and the paperwork to register the marriage in Italy. She has presented a television programme on TVR Teleitalia 7Gold and taught a wedding planning course at Confcommercio La Spezia.
A consultation to understand the couple, their guests, their budget and the kind of wedding they have in mind.
A spending plan that keeps the wedding within budget, and a timeline so that decisions are taken in order.
Venue search, then selection and coordination of caterers and every other supplier, with transfers arranged for guests.
A concept and mood board, renderings of the installations, and a matching set of stationery made by the studio's own graphics section.
The décor workshop makes the installations and floral work in house, from the project drawn up for that couple.
Glenda and her team direct the day on site, from set-up through the timeline to the end of the party.
Il Giorno Perfetto di Glenda Marradi
Images courtesy of Il Giorno Perfetto di Glenda Marradi
Le parole più giuste per descrivere Glenda ed il suo Team sono : PROFESSIONALITÀ, TENACIA ED EMPATIA. Glenda ha curato tutto nei minimi dettagli, ha da subito capito il genere di matrimonio che volevamo ed il tipo di persone che aveva davanti. Con semplicità e raffinatezza abbiamo creato un matrimonio surreale, per noi è stato il giorno perfetto e siamo sicuri rimarrà sempre nel cuore di chi lo ha condiviso con noi.
Via di Poveromo 95, Massa (MS), Tuscany
Fees on request
They quote for each wedding, from your date, guest numbers and plans.
Ask for a proposalNo fees are published. Each wedding is quoted individually after a first consultation.
At Via di Poveromo 95 in Massa, on the Tuscan coast near Forte dei Marmi. Glenda also works every week in central Florence.
Tuscany is the core, including Versilia, Forte dei Marmi, the countryside and Florence, together with Liguria and the Lunigiana. They also plan weddings in Puglia, Sicily, Naples and the Amalfi Coast, Procida, Sardinia, Elba, Lake Como and Lake Garda.
Yes, for Italian couples marrying abroad, working with a travel designer partner on travel, accommodation, transfers and the legal paperwork.
Glenda Marradi leads each wedding with her trained team, Le Bimbe di Glenda. Valentina runs the in-house graphics. No total headcount is published.
No. The décor and floral work are designed and built by the studio's own workshop, and the stationery by its own graphics section.
Yes. Micro weddings of roughly ten to thirty guests are a stated speciality, often in private houses and unusual venues.
The studio works in Italian and has team members dedicated to international couples. Confirm the language you need at the first enquiry.
Your message goes straight to Glenda, with your date, guests and the kind of wedding you have in mind.
Fees on request
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Ask for a place, a name, a trade or the whole wedding. Every answer comes from checked records.
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