The Dream Wedding Lab

The Dream Wedding Lab is a wedding planning and design studio in Rome, founded and led by Giulia, an Italian wedding planner. She plans weddings throughout Italy and across Europe, mainly for international couples, and also for Italian couples. Each wedding is built from the couple's own story rather than from a set formula.

Planning and design run together. Giulia takes a wedding from budget and venue search through supplier selection, logistics and the timeline to coordination on the day, and works with the couple on the colour palette, style, graphics, table settings and décor so that every choice belongs to the same idea. Decisions are made together at regular meetings. Full planning includes two wedding planners throughout and on the wedding day, when Giulia is there with her team.

“For me, organizing an event is much more than coordinating logistics: it is an art that blends attention to detail, color harmony, genuine listening, and a constant pursuit of originality.”

Giulia, founder of The Dream Wedding Lab

For couples living abroad she acts as their contact on the ground: visiting venues, talking to venues and suppliers, arranging appointments and keeping the project moving between their trips to Italy. Guest logistics are part of the plan, from hotels and transfers from airports and stations to wedding shuttles and a single sheet of timings, maps and dress code. Many couples turn the wedding into a weekend, with a welcome dinner or pizza party, tastings, cooking classes or excursions, and a brunch the morning after.

Her published weddings include two villa weddings in Rome, one with white roses and eucalyptus in a garden, the other with long imperial tables and deep red flowers; a stone courtyard ceremony in Tuscany; long tables among the vines in the Marche; a castle wedding near Rome; and a clifftop wedding at Torre La Cerniola on the Amalfi Coast in May 2026. She has also planned a wedding in Spain.